Read time: ~10 minutes depending on your speed


You’re looking for help writing copy. Nothing to be ashamed about there; I need help doing my taxes, making a cute website (writing is my thing, not graphics), and doing anything more than basic math. Division and multiplication do not count as basic math. 

The point is, we all have skills and abilities that are unique to us. When I tell people I’m a copywriter I usually get the same handful of responses. The first one is “Oh wow, that’s awesome; I’m terrible at writing!” which I obviously love hearing. The second response is usually polite, confused, faces. 😊

Depending on what you typed into Google to get yourself here you might already know what a freelance sustainability copywriter does and just want to know what it’s like working with me. Skip to the bottom of this piece! 

You might also have found your way here with no idea what a copywriter is and if you need one. If that’s you, I hope you find this helpful and encourage you to ask any questions if I don’t cover them here. 

Let’s get to it! 

I Think I’m Looking For A Copywriter: What Does A Freelance Sustainability Copywriter Do? 

Let’s first start with, what does a freelance copywriter do? 

It’s very straightforward, we write whatever content you need written. And the freelance part means we’re not on your employee payroll; we work on a per project or per contract basis. 

A sustainability freelance copywriter does the exact same thing but for companies that are looking out for our planet. 

By content, I’m talking: 

  • Blogs
  • Emails
  • Newsletters
  • Website Copy
  • Landing Pages
  • Product Descriptions
  • Onboarding Documents
  • Pamphlets and Brochures

To name a few. I wrote another post about the different types of content freelance copywriters can write, check it out here if you’re curious. 

I’m a sustainability copywriter simply because I’m passionate about sustainability. 

Yes, I know that it’s corporations we need to be going after, but I also think everyone could use a little lifestyle adjustment and incorporate some more eco-friendly items into their routines. 

So if you’re an eco-friendly brand or there’s a sustainable aspect about your business, let’s talk

Working with a freelance copywriter can sometimes be more beneficial for your company’s finances. Depending on the project or your copywriting needs, it could be more affordable for you to have a freelance copywriter on retainer vs. hiring a whole employee that may not have enough work for them to occupy 40 hours a week. 

I’m Looking For A Freelance Copywriter: Is It Easy Working With One? 

I’m a bit biased but I’m going to say, it sure is! Not only am I a freelance sustainability copywriter but I have several friends who are freelancers as well. I would happily refer any client to any one of them. 

Also, it’s a green flag for anyone who refers to themselves as a small business owner (as I do). I think it shows a higher investment in the quality of services provided.

Unlike working for a corporation and having the protection of a larger brand name behind you, us self-employed freelancers have only our name and reputation to go off of. Basically, it’s in our best interest to be easy to work with — and to do good work. 

That’s not to say we’re pushovers, we’ve established our projects and rates based on past experiences. But a good freelancer knows what the process is to work with them and can easily explain it to you at any point. 

For instance, my process is: 

  1. Schedule a consultation with me.
  2. If it’s a good fit, I’ll put a proposal together for you.
  3. You confirm the proposal and put down a 50% deposit on the project to begin the timeline.
  4. We schedule a phone call and/or you fill out a questionnaire, if necessary, to talk about the project and the deliverables.
  5. I deliver the first draft on the scheduled date, at which time you pay the remainder of the project fee. 
  6. You review and revise the copy until it fits your needs. You have 1 month of unlimited revisions after I deliver the first draft. 

Easy peasy! 

Now unfortunately, I cannot speak for every freelancer so make sure to do your research when you’re looking for someone to write copy for you. 

You’ll want to make sure to review the following:  

  • Personality
    • You don’t have to like each other but it’s way more fun if you do! At the very least it’s probably a good idea if you can get along. 
  • Tone of writing
    • A talented writer can write in many different styles and tones, but some have a tone they write best in and/or don’t want to deviate! Discuss the tone of your brand and make sure both parties understand it before you begin working together.
  • Who’s doing the work
    • This may or may not be important to you but some freelancers have multiple people on their staff, some hire virtual assistants to complete the work, some outsource other freelancers to take on the project, etc. I know multiple people who work this way and it’s not a bad thing but it’s something you’d probably rather know ahead of time. 
  • Type of project
    • Make sure the freelancer (and your team) have a good understanding of what the project is and what the end goal is. If the freelancer hasn’t done that type of project before but they’re willing to give it a try, great! But there’s nothing worse than both parties thinking they’re on the same page but they’re really not. 

I’m completely open to a test piece with new clients to get a feel for how we work together. If it’s not a good fit, I’ll do my best to refer you to another person who might work out better. 

I’m less worried about revisions because I’m confident you and I can put together the copy that needs to be there in the end! That’s part of the reason I offer unlimited revisions for a month after the first draft is submitted. I want you to be 110% satisfied with the project. 

I’m Looking For A Freelance Copywriter: What Do I Need To Do To Work With One? 

Referring back to the 6 steps it takes to work with me, working with a sustainability freelance copywriter is pretty easy. 

Your first step is going to be to reach out to them via their website or email and ask if they’re available or interested in your project. Everything from there is pretty straightforward! 

Once I speak with a client or potential client, I lay out what they can expect from me, and when, both in our first call and in our email correspondence. If you’re working with a freelancer and it hasn’t been brought up yet, ask! 

I also always respond to an email within 24 hours unless I have otherwise noted I will be unavailable. 

Other important things to remember when working with a freelance copywriter:  

  • Project Knowledge
    • Know what the project goals are — and communicate them.
    • Know what the project deadline is.
    • Know what the project KPIs are, if any.
    • Know what your budget, or expected budget, is.
  • Be Prepared
    • Have the material ready for the freelancer. Images, product information, company information, etc.
    • Be ready for questions. Some projects may require no questions, others may have many, in order for the freelancer to do their best work it’s best to be available for questions. 
  • Meet Deadlines
    • Both parties need to be held accountable regarding deadlines. The freelancer to their due dates and the client to their revision and payment dates.
  • Be Courteous
    • If a process or communication method isn’t working for you, say something and offer an alternative! The exact same thing doesn’t work for everyone and personally speaking I’m always happy to find the best way for us to work together.
  • Flexibility and Understanding
    • Understand that things happen and will always happen — on both sides. When it does happen, both parties should be provided as much notice as possible. Note that any delay in providing information can result in a delayed project due date.
  • Offer Feedback
    • We can’t get better or change our process if we don’t know what’s not working! I always love to hear from my clients what they’ve enjoyed about working with me or an area they think I can do better in. Both about my work and the process of working with me.

Of course, every freelancer is going to be a little different to work with. That’s why it’s important to schedule a call and get to know them a bit and their process. Especially if you’re planning on building a long-term relationship — longer than one project long. 

5 Things To Expect Working With Me, Copy by LP

I’ve blabbed about a lot of general information about working with a sustainable freelance copywriter and thrown in some personal tidbits here and there. Speaking for myself and only myself, here are 5 things to expect when working with me, LP! 

  1. Honesty
    1. I will never agree to something I know cannot be accomplished. 
    2. I will never charge you for work we did not discuss. 
    3. I will always meet deadlines and due dates. 
    4. Obviously I am a human (I hope it was obvious) and shit happens. My cat could be sick, my life partner could be having a ⅓-life crisis, my parents could be losing their minds and need me, or like, I could be sick. I will always let you know as soon as I know if there’s a project deadline I will not meet.
  2. Humility
    1. Do I think my work is great? I do! Does that mean I don’t want your feedback? Nope! And by nope I mean I do want your feedback… 
    2. The thing is, we’re never done learning and everyday is an opportunity to get better. I’m going to make mistakes and I’m going to own up to those mistakes. 
    3. If you have a piece of constructive criticism for my writing, the way I work, or anything really, let me know! I’m always striving to improve. 
  3. Hard Work
    1. You would think this would go without saying but it doesn’t. 
    2. I quit my stable, 9-5 job where I was probably on track for a promotion. I’m the main character here, this is the version I’m telling. 
    3. Why did I do that? So I could pursue my own thing, owning my own business, and doing something I enjoy everyday! Actually, doing 2 things I enjoy everyday: Writing and making people happy.
    4. My clients are my priority, you’re my priority. Not only because you’re paying me but because I genuinely enjoy everyone I work with! I will always put everything I have into a project. From a 50 word product description to a 4,000 word blog, each project is meaningful to me.
    5. That’s why I have unlimited revisions! I want you to be happy with your final end result. 
  4. Fun
    1. What is life without a little fun? I personally think we all take ourselves a little too seriously. 
    2. Growing up I wanted so badly to be an adult in a world where serious people took me seriously. Turns out that’s super boring and mentally draining. 
    3. I like to joke, I like cats, I don’t like to get caught up in “how it should be”. 
    4. I like people who like what they do and my natural writing style reflects that. I can write in many different styles and tones but my comfortable place is humor and a little sass. 
    5. Furthermore, I want you to feel comfortable working with me. Send all the emails with all the GIFs (and yes I pronounce it with a hard ‘G’, like gator and yes, I know it’s pronounced with a soft ‘G’ like the peanut butter). 
  5. Results
    1. Results are of course an essential part of working with a freelance copywriter. That’s why I want to know what you’re expecting up front so I can give you the results you’re looking for! 
    2. For example, I’ve helped a client rank on page 1 for 10 blogs and in the number 1 spot for 3 of those (so far). We did this by clearly outlining what keywords they wanted to go after and what their goals for blogs were. 
    3. If you hit a milestone with me or one of my projects, let me know! I’d love to hear about it and TBH I’ll probably want to use you in a case study. 

If you’re unsure about bringing on a freelance copywriter, give it a shot! The worst case scenario is that it doesn’t work out. The best that could happen is the freelancer blows that shit out of the water and you have a friend for life. Like I said, best case scenario. 

If you were thinking about a project you might need a copywriter for, let me know. Send me a no-pressure email letting me know a little bit more about what the project entails or any questions you might have! 

Need help writing copy? 5 things to expect working with me