Sustainable Copywriting, SEO, & Copy by LP FAQs
Sustainable Copywriting, SEO, & Copy by LP FAQs
What is a sustainability copywriter?
Will the content sound like me?
Is SEO important for small businesses?
Do I have to have a sustainable product or service to work with a sustainable copywriter?
What’s so great about organic traffic?
Do I need To Hire A Copywriter?
Do you use AI in your copywriting?
What are the benefits of Investing in SEO?
*What is Meaningful Traffic that you’re always referring to?
Why is website copy so important?
What Is Sustainable SEO?
What is a sustainability copywriter?
Will the content sound like me?
Is SEO important for small businesses?
Do I have to have a sustainable product or service to work with a sustainable copywriter?
What’s so great about organic traffic?
Do I need To Hire A Copywriter?
Do you use AI in your copywriting?
What are the benefits of Investing in SEO?
*What is Meaningful Traffic that you’re always referring to?
Why is website copy so important?
What Is Sustainable SEO?
- Copy driven by the planet for the people of Earth. In all seriousness, we’ve all read a piece of sustainable content that was clearly written by someone who didn’t give AF. Maybe it didn’t make sense, maybe the point of the piece wasn’t there, maybe it was hella condescending. As a sustainable brand your customers look up to you. You owe it to them to deliver high-quality content that’s as unique as your brand is while still understanding their needs.
- Not only do I work with other sustainable brands, I’m a sustainable consumer! I know what it’s like to be on the receiving end of the copy and messages. I help you craft trustworthy, non-greenwashing copy that resonates with your audience.
What is a sustainability copywriter?
- Copy driven by the planet for the people of Earth. In all seriousness, we’ve all read a piece of sustainable content that was clearly written by someone who didn’t give AF. Maybe it didn’t make sense, maybe the point of the piece wasn’t there, maybe it was hella condescending. As a sustainable brand your customers look up to you. You owe it to them to deliver high-quality content that’s as unique as your brand is while still understanding their needs.
- Not only do I work with other sustainable brands, I’m a sustainable consumer! I know what it’s like to be on the receiving end of the copy and messages. I help you craft trustworthy, non-greenwashing copy that resonates with your audience.
What is a sustainability copywriter?
- Absolutely! Part of my process is getting to know you, your brand, and your style as much as possible. I look at your other content, get to know what you really like including any companies/brands you want to emulate. In addition to this, each piece comes with a free edit so if it’s not quite what you’re looking for we can regroup and try again.
- I white label the content/ghostwrite your material & I will always ask before using the content I created for you as a portfolio piece.
Will the content sound like me?
- Absolutely! Part of my process is getting to know you, your brand, and your style as much as possible. I look at your other content, get to know what you really like including any companies/brands you want to emulate. In addition to this, each piece comes with a free edit so if it’s not quite what you’re looking for we can regroup and try again.
- I white label the content/ghostwrite your material & I will always ask before using the content I created for you as a portfolio piece.
Will the content sound like me?
- Yes! Your small business deserves a custom strategy that works within your budget to help you reach your ideal customers. SEO strategies vary from business to business and small business SEO is a little different than large corporate SEO. Your small business CAN have an SEO strategy that brings in organic, meaningful traffic just by existing.
Is SEO important for small businesses?
- Yes! Your small business deserves a custom strategy that works within your budget to help you reach your ideal customers. SEO strategies vary from business to business and small business SEO is a little different than large corporate SEO. Your small business CAN have an SEO strategy that brings in organic, meaningful traffic just by existing.
Is SEO important for small businesses?
- Organic traffic is the bees knees TBH. Just like any good thing, it takes time to build up (don’t expect results for the first 6 months) but once we get going and your high-quality content is out there being scanned by bots and eyeballs, it’s going to continue to perform while you’re sleeping. Paid ads stop working the second you stop paying for them.
What’s so great about organic traffic?
- Organic traffic is the bees knees TBH. Just like any good thing, it takes time to build up (don’t expect results for the first 6 months) but once we get going and your high-quality content is out there being scanned by bots and eyeballs, it’s going to continue to perform while you’re sleeping. Paid ads stop working the second you stop paying for them.
What’s so great about organic traffic?
- That’s totally up to you. As small business owners, the pressure to do everything ourselves is both an internal and external pressure. No, you do not need to do it yourself and if you’re struggling then hiring a copywriter for your website copy could be a good option for you. If the price tag is concerning, it’s a one time service that probably won’t need to be updated for at least a year or two (depending on how much your brand changes). It continues to pay off well beyond its initial investment.
Do I need To Hire A Copywriter?
- That’s totally up to you. As small business owners, the pressure to do everything ourselves is both an internal and external pressure. No, you do not need to do it yourself and if you’re struggling then hiring a copywriter for your website copy could be a good option for you. If the price tag is concerning, it’s a one time service that probably won’t need to be updated for at least a year or two (depending on how much your brand changes). It continues to pay off well beyond its initial investment.
Do I need To Hire A Copywriter?
- Yes, I use AI to help me brainstorm and consider different perspectives in my writing but I never use AI to generate a piece or partial piece of copy or content. Everything I deliver is unique and original, created by me.
- Generative AI is a great tool when used correctly but it cannot replace human writing (and it won’t do you or me any good to try).
Do you use AI in your copywriting?
- Yes, I use AI to help me brainstorm and consider different perspectives in my writing but I never use AI to generate a piece or partial piece of copy or content. Everything I deliver is unique and original, created by me.
- Generative AI is a great tool when used correctly but it cannot replace human writing (and it won’t do you or me any good to try).
Do you use AI in your copywriting?
- Attract meaningful, targeted traffic to your site
- Find New & Repeat Customers
- SEO is here for a long time, not a good time. Long after you make your investment you’ll continue to reap the rewards of optimization.
- * Drive Consistent, Meaningful Traffic*
- SEO continues to work long after you’ve made your investment. Paid traffic is cool but it stops when you stop paying. Organic traffic continues to get better and reach the right people over time.
- Stay ahead of the competition who isn’t doing SEO
- Show Up In The Right Search Results Ahead of The Competition
What are the benefits of Investing in SEO?
- Attract meaningful, targeted traffic to your site
- Find New & Repeat Customers
- SEO is here for a long time, not a good time. Long after you make your investment you’ll continue to reap the rewards of optimization.
- * Drive Consistent, Meaningful Traffic*
- SEO continues to work long after you’ve made your investment. Paid traffic is cool but it stops when you stop paying. Organic traffic continues to get better and reach the right people over time.
- Stay ahead of the competition who isn’t doing SEO
- Show Up In The Right Search Results Ahead of The Competition
What are the benefits of Investing in SEO?
- So glad you asked. You’ll find a lot of programs and promises online to get you on the first page of Google, but not much clarity after that. Many clients come to me after terminating their relationship with an agency that was doing something they weren’t comfortable with.
- I ensure we’re reaching people who are searching for your product or solution. We’re not tricking them with clickbait or buzzwords. It doesn’t matter if you’re on the first page of Google for a keyword that’s irrelevant to your business — it’s only going to cause more headaches and pain than it’s worth. I’m always targeting relevant keywords to your business that will increase your organic traffic now and into the future.
*What is Meaningful Traffic that you’re always referring to?
- So glad you asked. You’ll find a lot of programs and promises online to get you on the first page of Google, but not much clarity after that. Many clients come to me after terminating their relationship with an agency that was doing something they weren’t comfortable with.
- I ensure we’re reaching people who are searching for your product or solution. We’re not tricking them with clickbait or buzzwords. It doesn’t matter if you’re on the first page of Google for a keyword that’s irrelevant to your business — it’s only going to cause more headaches and pain than it’s worth. I’m always targeting relevant keywords to your business that will increase your organic traffic now and into the future.
*What is Meaningful Traffic that you’re always referring to?
- Copy is personal, it’s emotional and relatable and people buy with emotions. Your website may or may not be the first place people find out about you but you better believe it’s where they’re going for more information about you. Your website needs to cover a lot of territory: it needs to be relatable, it needs to tell a story, it needs to feel authentic, and it needs to understand all those things about your ideal customer. If your website copy doesn’t do it for them, they’ll leave and find another one that does.
Why is website copy so important?
- Copy is personal, it’s emotional and relatable and people buy with emotions. Your website may or may not be the first place people find out about you but you better believe it’s where they’re going for more information about you. Your website needs to cover a lot of territory: it needs to be relatable, it needs to tell a story, it needs to feel authentic, and it needs to understand all those things about your ideal customer. If your website copy doesn’t do it for them, they’ll leave and find another one that does.
Why is website copy so important?
- I’m referring to sustainable SEO in two ways. The first is that focusing on growing organic, meaningful traffic means that we’re doing it the right way the first time and it’s going to keep getting better with time. That means it’s sustainable for you now and in the future because it’s not going to break or be obsolete.
- The second way I’m referring to sustainable SEO is in the sense of the industry of sustainability. One of the aspects I love about working in the sustainability industry is the ethics and morals that brands carry with them. But sometimes it can feel like you have to give up those ethics and morals just to help your website rank — I’m here to tell you — you do no have to do that. I will never set your site up to rank for a word, phrase, blog, or page that isn’t relevant or doesn’t align with your brand. And you don’t have to. You always have the final say.
What Is Sustainable SEO?
- I’m referring to sustainable SEO in two ways. The first is that focusing on growing organic, meaningful traffic means that we’re doing it the right way the first time and it’s going to keep getting better with time. That means it’s sustainable for you now and in the future because it’s not going to break or be obsolete.
- The second way I’m referring to sustainable SEO is in the sense of the industry of sustainability. One of the aspects I love about working in the sustainability industry is the ethics and morals that brands carry with them. But sometimes it can feel like you have to give up those ethics and morals just to help your website rank — I’m here to tell you — you do no have to do that. I will never set your site up to rank for a word, phrase, blog, or page that isn’t relevant or doesn’t align with your brand. And you don’t have to. You always have the final say.
What Is Sustainable SEO?
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– Kristi P. Owner Pheels Good Butters
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Lydia C. Lydia Elise Creative
KIND WORDS
I’ve worked with Lauren for quite some time now, she is truly a delight to work with and her writing is excellent! Copy by LP has far exceeded my expectations. Lauren is professional, timely, and brings fresh ideas to the table. I can’t recommend her enough!
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I’ve worked with Lauren for quite some time now, she is truly a delight to work with and her writing is excellent! Copy by LP has far exceeded my expectations. Lauren is professional, timely, and brings fresh ideas to the table. I can’t recommend her enough!
– Lydia C. Lydia Elise Creative
KIND WORDS
