Find your community of sustainably-minded conscious consumers without the greenwashing and underlying message of overconsumption.
Empathetic, personality-driven website copy for small & eco-businesses
Find your community of sustainably-minded conscious consumers.
through (seo-optimized), authentic copy. Minus the greenwashing and underlying message of overconsumption.
Empathetic, personality-driven website copy for small eco-businesses
Have you ever worked with a writer (or agency) who didn’t give AF about sustainability? How’d that go for you?
You’re either booking an appointment with me this second or it was *meh*...
it was ~fine~
Hot take: You can’t let just anyone write your website copy. Because not everyone cares.
You deserve better than *meh*. Your customers deserve better than ~fine~.
I could go on and on about what you deserve but honestly…
people don’t buy ~fine~.
they don’t recommend *meh* to their friends.
they don’t come back because of okay copy.
Your conscious consumers are out there, we know this. If they’re not finding you (or vice versa) maybe your website copy isn’t doing what it needs to be doing.
feel the same? Let's chat
explore services
Have you ever worked with a writer (or agency) who didn’t give AF about sustainability? How’d that go for you?
You’re either booking an appointment with me this second or it was *meh*...
it was ~fine~.
You deserve better than *meh*. Your customers deserve better than ~fine~.
I could go on & on about what you deserve but honestly...
people don't buy ~fine~
*meh* doesn't get recommended.
no one comes back because of okay copy.
Your conscious consumers are out there, we know this. If they’re not finding you (or vice versa) maybe your website copy isn’t doing what it needs to be doing.
Hot take: you can’t let just anyone write your website copy. Because not everyone cares. It’s that simple.
feel the same? let's chat!
"Review #2 goes right here. Vice paleo bitters before they sold out, single-origin coffee marfa subway dollar toast iceland. Mlkshk, tousled flannel celiac pork belly roof party. Poke vexillologist vaporware."
"I tripled my sales using your method!"
"To add more reviews, just duplicate this canvas view and swap out the text and photo. Vice paleo bitters before they sold out, single-origin coffee marfa subway tile tilde activated."
"Working with you was a dream. Thank you!!"
explore services
CRAFT A MESSAGE THAT MATTERS
Website Copywriting
Comprehensive Copy Audit
Copy Feedback Audit
SEO-Friendly Content Briefs
$3,500
$500
$300
$300/per
Best for:
New or revamping brands needing brand new SEO-friendly website copy.
Up to 14 pages of personality-driven, written-for-you copy.
More details:
Best for:
Brands needing a copy transformation from existing copy.
Detailed recommendations + suggested rewrites.
More details:
Best for:
Brands wanting expert insights without a full rewrite.
Quick professional perspective on your current copy.
More details:
Best for:
Brands needing strategic, search-optimized direction to increase organic traffic.
Actionable guides for creating rank-worthy content.
More details:
Custom website copy
Your website is the soil and fresh, new copy is the compost that nurtures it and helps it grow!
Out with the old and in with the new. You've learned, you've grown, you've evolved - you deserve a website that reflects who you are and where you are, right now.
Show up as your brands' best self for your ideal conscious consumer.
Includes up to 10 pages.
$3,000
CTA
Website Copywriting
$3,500
Best for:
More details:
New or revamping websites needing brand new copy.
Up to 14 pages of personality-driven, written-for-you copy.
Comprehensive Copy Audit
$500
Best for:
More details:
Brands needing a copy transformation from existing copy.
Detailed recommendations + suggested rewrites.
Copy Feedback Audit
$300
Best for:
More details:
Brands wanting expert insights without a full rewrite.
Quick professional perspective on your current copy.
SEO-Friendly Content Briefs
$300/per
Best for:
More details:
Brands needing strategic, search-optimized direction to increase organic traffic.
Actionable guides for creating rank-worthy content.
Let's craft a message that matters
Custom website copy
Your website is the soil and fresh, new copy is the compost that nurtures it and helps it grow!
Out with the old and in with the new. You've learned, you've grown, you've evolved - you deserve a website that reflects who you are and where you are, right now.
Show up as your brands' best self for your ideal conscious consumer.
Includes up to 10 pages.
$3,000
CTA
How can I help your sustainable small business tell your eco-story?
- Spend time getting to know your tone, brand voice, and values
- Go investigative-journalist on your ideal audience and learn their likes, dislikes, and language.
- As an SEO keyword connoisseur I find the right words that fit seamlessly into your copy, will reach your ideal audience, all while growing your online presence.
- Creating copy that sells — but doesn’t encourage overconsumption
- Balancing the practically invisible line of climate doom/personal action/positivity (which I’ve been told I do well)
- Delivering website copy that sounds like you, feels like you, works for seo, drives long-term traffic, while also being *a vibe*
I do this...
With the goal of this...
How can I help your sustainable small business tell your eco-story?
- Spend time getting to know your tone, brand voice, and values
- Go investigative-journalist on your ideal audience and learn their likes, dislikes, and language.
- As an SEO keyword connoisseur I find the right words that fit seamlessly into your copy, will reach your ideal audience, all while growing your online presence.
- Creating copy that sells — but doesn’t encourage overconsumption
- Balancing the practically invisible line of climate doom/personal action/positivity (which I’ve been told I do well)
- Delivering website copy that sounds like you, feels like you, works for seo, drives long-term traffic, while also being *a vibe*.
I do this...
With the goal of this....
Sustainability copywriting is more than throwing some words on a page (even if you’re ~good~ at writing).
Don't you love when you end up on a website full of words like:
- Natural
- Sustainable
- Green
- Planet-friendly
- Ingredients you can pronounce
- Ingredients you can eat (my fav)
Sometimes it’s because of inauthenticity. Sometimes it’s because brands don’t know what else to say. Worse-case those words are used without any evidence to back it up. Best-case they’re used because they’re trendy — which is still a worse-case.
You can do better. WE can do better.
Instead of trying to entice people with trendy words that mean nothing, tell them a story. Your website is a real story; it should be treated as one. Let your audience get to know who you are, what your brand stands for, your values, and what makes you unique outside of your product (hint: it’s you!).
Finally! An SEO + website copywriting partner you can trust
So what kinds of emotion are you conveying with your website?
People buy with emotion then justify with logic.
Sustainability copywriting is more than throwing some words on a page (even if you’re ~good~ at writing).
Don't you love when you end up on a website full of words like:
- Natural
- Sustainable
- Green
- Planet-friendly
- Ingredients you can pronounce
- Ingredients you can eat (my fav)
Sometimes it’s because of inauthenticity. Sometimes it’s because brands don’t know what else to say. Worse-case those words are used without any evidence to back it up.
Best-case they’re used because they’re trendy — which is still a worse-case.
You can do better. WE can do better.
Instead of trying to entice people with trendy words that mean nothing, tell them a story.
Your website is a real story; it should be treated as one. Let your audience get to know you.
- Who you are
- What your brand stands for
- Your values
- And what makes you unique outside of your product
- Hint: it’s you!
People buy with emotion then justify that decision with logic
Finally! An SEO + website copywriting partner you can trust
So what kinds of emotion are you conveying with your website?
- To believe climate change is real
- To believe sustainability is important
- To believe we’re not greenwashing them
Unfortunately, I can’t give you the formula for authentic copy. Not because I’m gatekeeping, but because it’s one of those intuitive things that have no measurements.
Wanna talk about it?
For sustainable copy you want to:
- inform but not be condescending
- share that we’re killing the world without sounding preachy
- get across the urgency of the situation without being salesy
- show how good your products/services are for the environment without guilt-tripping
- draw in people who are new to sustainability without being off putting
- communicate to those who already know about sustainability without treating them like they’re dumb
- make money without compromising the planet or your values (you’re still a business!)
This balancing act with your business isn’t for the faint of heart! That’s why I’m here!
You give me the concept of what you’re looking for — your values, mission, present goals, future goals, and favorite words and I’ll turn it into something that you’ll want to put on a space billboard so everyone can see it. KIDDING we don’t believe in space billboards!
You never lose control, you never lose your opinion, and you’re never forced into publishing something you don’t like.
CHILDLESS CAT LADY
"Review #2 goes right here. Vice paleo bitters before they sold out, single-origin coffee marfa subway dollar toast iceland. Mlkshk, tousled flannel celiac pork belly roof party. Poke vexillologist vaporware."
"I tripled my sales using your method!"
"To add more reviews, just duplicate this canvas view and swap out the text and photo. Vice paleo bitters before they sold out, single-origin coffee marfa subway tile tilde activated."
"Working with you was a dream. Thank you!!"
Wanna talk about it?
For sustainable copy you want to:
- inform but not be condescending.
- share that we’re killing the world without sounding preachy.
- get across the urgency of the situation without being salesy.
- show how good your products/services are for the environment without guilt-tripping.
- draw in people who are new to sustainability without being off-putting.
- communicate to those who already know about sustainability without treating them like they’re dumb.
- make money without compromising the planet or your values (you’re still a business!).
This balancing act with your business isn’t for the faint of heart! That’s why I’m here!
You give me the concept of what you’re looking for — your values, mission, present goals, future goals, and favorite words — and I’ll turn it into something that you’ll want to put on a space billboard so everyone can see it.
KIDDING we don’t believe in space billboards!
You never lose control, you never lose your opinion, and you’re never forced into publishing something you don’t like.
We’re fighting for our lives just to get people to believe.
- To believe climate change is real.
- To believe sustainability is important.
- To believe we’re not greenwashing them.
Unfortunately, I can’t give you the formula for authentic copy. Not because I’m gatekeeping, but because it’s one of those intuitive things that have no measurements.
Childless cat lady
"Review #2 goes right here. Vice paleo bitters before they sold out, single-origin coffee marfa subway dollar toast iceland. Mlkshk, tousled flannel celiac pork belly roof party. Poke vexillologist vaporware."
"I tripled my sales using your method!"
"To add more reviews, just duplicate this canvas view and swap out the text and photo. Vice paleo bitters before they sold out, single-origin coffee marfa subway tile tilde activated."
"Working with you was a dream. Thank you!!"
My passion for helping small businesses started as I began my own personal sustainable journey. I quickly began to notice the big brand vs. small brand with a side of greenwashing.
It was extremely difficult to find the small businesses with the great products. (That’s why SEO matters). When I did find something new I often landed on websites that felt icky — they weren’t welcoming for someone interested in or just starting their sustainable lifestyle.
People & planet + website SEO copywriting
Feel the same and wanna chat about it?
And at the end of the day I feel that my part in working against climate change is to uplift the small brands making real change. Because when a sustainable business grows, their positive impact multiplies.
One thriving eco-friendly brand can influence thousands of customers, reshape industry standards, and push bigger companies to do better. That's why I help these brands get found online - because your mission matters, and more people need to know about it.
People & planet + website SEO copywriting
Feel the same and wanna chat about it?
And at the end of the day I feel that my part in working against climate change is to uplift the small brands making real change. Because when a sustainable business grows, their positive impact multiplies.
One thriving eco-friendly brand can influence thousands of customers, reshape industry standards, and push bigger companies to do better. That's why I help these brands get found online - because your mission matters, and more people need to know about it.
My passion for helping small businesses started as I began my own personal sustainable journey. I quickly began to notice the big brand vs. small brand with a side of greenwashing.
It was extremely difficult to find the small businesses with the great products. (That’s why SEO matters).
When I did find something new I often landed on websites that felt icky — they weren’t welcoming for someone interested in or just starting their sustainable lifestyle.
The SEO website copy of it all
- authentic
- personality-driven
- fun
- AND still be optimized for SEO
- (one that considers your brand, mission, & future goals)
- (one that emphasizes your clients, authenticity, & personality)
Wanna Talk?
How to get your first 5 clients
A bit more about me...
Stay tuned for my podcast: Chaotically Sustainable (coming soon!)
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I’ve worked with Lauren for quite some time now, she is truly a delight to work with and her writing is excellent! Copy by LP has far exceeded my expectations. Lauren is professional, timely, and brings fresh ideas to the table. I can’t recommend her enough!
– Lydia C. Lydia Elise Creative
KIND WORDS
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– Kristi P. Owner Pheels Good Butters
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Lydia C. Lydia Elise Creative
KIND WORDS
I’ve worked with Lauren for quite some time now, she is truly a delight to work with and her writing is excellent! Copy by LP has far exceeded my expectations. Lauren is professional, timely, and brings fresh ideas to the table. I can’t recommend her enough!
