Ready To Increase Your Reach?
Climate copywriting and SEO increases your meaningful organic traffic by positioning you in front of the eco-warriors, climate optimists, and conscious consumers who share your values.
SEO services & copywriting for sustainable, climate, & purpose driven businesses
← head this way!
Ready To Increase Your Reach?
Climate copywriting and SEO increases your meaningful organic traffic by positioning you in front of the eco-warriors, climate optimists, and conscious consumers who share your values.
SEO services & copywriting for sustainable, climate, & purpose driven businesses
Close those 43 tabs you have open in that other browser, the one with the tutorials you’ve never had time to watch. Hand over your website copy, stop trying to guess blog topics, and let me handle on-page optimizations.
You don’t have to choose between bringing on a new client, writing your website copy, or learning about SEO. You deserve it all!
Website copy that sounds like you (and converts)
SEO optimizations that drive meaningful* traffic
Blogs that boost your authority and help you show up higher in search results
DIY’ing is fun but let's skip it
Close those 43 tabs you have open in that other browser, the one with the tutorials you’ve never had time to watch.
Hand over your website copy, stop trying to guess blog topics, and let me handle on-page optimizations.
You don’t have to choose between bringing on a new client, writing your website copy, or learning about SEO. You deserve it all!
Website copy that sounds like you (and converts)
SEO optimizations that drive meaningful* traffic
Blogs that boost your authority and help you show up higher in search results
DIY’ing is fun!
The simple and not-so-simple way to get in front of your ideal audience is through “high-quality content”. Google has been saying this for 20+ years and yet … do you know what it means?
When was the last time you nope-d out of your Google search result within seconds? Was it because of…
Bad grammar and poor spelling
Terrible punctuation and paragraph structure
A condescending tone
Too technical/high-level content
Feeling like the writer/brand doesn’t GET you
Your question remained unanswered (or too hard to find)
Your question didn’t get answered?
All of the above?
The only “trick” to ranking better is to build a meaningful connection with your audience.
Let me do what I do best — crafting compelling content that resonates with your audience, copy that understands them, builds their trust in you, and drives sustainable growth.
Want to show up in front of your ideal customer?
I can help you with that
Let's work together
All of the above?
Don’t let your website suffer from the same. You don’t have to do it alone (or by watching YouTube).
The simple and not-so-simple way to get in front of your ideal audience is through “high-quality content”. Google has been saying this for 20+ years and yet … do you know what it means?
When was the last time you nope-d out of your Google search result within seconds? Was it because of…
Bad grammar and poor spelling
Terrible punctuation and paragraph structure
A condescending tone
Too technical/high-level content
Feeling like the writer/brand doesn’t GET you
Your question remained unanswered (or too hard to find)
All of the above?
Don’t let your website suffer from the same. You don’t have to do it alone (or by watching YouTube).
Want to show up in front of your ideal customer?
I can help you with that
Let's work together
Hola, I’m Lauren, I’m a climate copywriter, cat-lover, and avid book-reading Chicagoan helping small sustainable businesses connect with the conscious consumers they’re looking for. I’ve spent my time training, learning, and honing my SEO and copywriting skills because I’m here for small businesses. The industry is kind of confusing, a little bit gatekept, and kind of pretentious when it doesn’t need to be. I’m here FOR YOU.
About
But first, an introduction
Hola, I’m Lauren, I’m a climate copywriter, cat-lover, and avid book-reading Chicagoan helping small sustainable businesses connect with the conscious consumers they’re looking for. I’ve spent my time training, learning, and honing my SEO and copywriting skills because I’m here for small businesses. The industry is kind of confusing, a little bit gatekept, and kind of pretentious when it doesn’t need to be. I’m here FOR YOU.
About
But first, an introduction
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
KIND WORDS
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
KIND WORDS
- Lydia C., Lydia Elise Creative
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– Kristi P. Owner Pheels Good Butters
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Lydia C. Lydia Elise Creative
KIND WORDS
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
It can sometimes feel like you’re going backwards, right? Not only are you trying to make money, you’re trying to create less waste, forget toxic work environments, and run an empathetic, people-driven business.
In case no one has told you recently, you’re killing it!
But a mission only takes you so far. Without powerful copy and an SEO strategy, you’ll sit on page 54 of Google forever, not reaching the world of conscious consumers for whom you created the solution!
Running a sustainable, mission-driven brand is tough stuff
- Fear of the price tag?
- Unsure where to start?
- Unsure who to go for for help?
- Not wanting to give in to skeezy SEO techniques? (you don't have to)
- Not wanting to put your brand in the hands of someone who just ... doesn't get it.
Don’t worry! I gotchu!
- Website copy and SEO optimizations are a one-time investment that you’ll reap the benefits of for years to come.
- Ongoing services like content planning and blog writing keep you top of mind for your customers.
- Small updates help you stay well above your competitors on the search engine and on Google's nice list.
Stop imagining a world where your sustainable message reaches the hearts and minds of eco-conscious consumers - let's make it happen.
Let's work together to craft powerful copy that resonates with your mission and ethical SEO strategies that attract ideal customers, not just search engines.
LET'S GOOO!
In case no one has told you recently, you’re killing it!
But a mission only takes you so far. Without powerful copy and an SEO strategy, you’ll sit on page 54 of Google forever, not reaching the world of conscious consumers for whom you created the solution!
What’s stopping you?
- Fear of the price tag?
- Unsure where to start?
- Unsure who to go for for help?
- Not wanting to give in to skeezy SEO techniques? (you don't have to)
- Not wanting to put your brand in the hands of someone who just ... doesn't get it.
Don’t worry! I gotchu!
- Website copy and SEO optimizations are a one-time investment that you’ll reap the benefits of for years to come.
- Ongoing services like content planning and blog writing keep you top of mind for your customers.
- Small updates help you stay well above your competitors on the search engine and on Google's nice list.
Stop imagining a world where your sustainable message reaches the hearts and minds of eco-conscious consumers - let's make it happen.
Let's work together to craft powerful copy that resonates with your mission and ethical SEO strategies that attract ideal customers, not just search engines.
Running a sustainable, mission-driven brand is tough stuff
Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
- Finally understand what Google means by “good content”
- Keyword research for blogs and other content
- Keywords that world for your business and current authority
- Content that helps you build meaningful and sustainable traffic
- Organic keyword growth that puts your brand in front of the people looking for it
With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
- Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
- Attract the people who align with your values and mission (and personality)
- Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
- Revel in copy that positions your brand where your audience is searching
- Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *
SEO
Copywriting
Explore Copywriting
Explore SeO
Boost authority | Build brand awareness | Increase traffic
Get found online | Drive meaningful traffic | Hands-free organic (long-term) growth
I help business owners create sustainable, meaningful traffic (pun intended)
Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
- Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
- Attract the people who align with your values and mission (and personality)
- Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
- Revel in copy that positions your brand where your audience is searching
- Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *
- Finally understand what Google means by “good content”
- Keyword research for blogs and other content
- Keywords that world for your business and current authority
- Content that helps you build meaningful and sustainable traffic
- Organic keyword growth that puts your brand in front of the people looking for it
I help business owners create sustainable, meaningful traffic (pun intended)
Explore copywriting
Explore SEO
| Drive meaningful traffic |
| Hands-free long-term growth |
SEO
Copywriting
Build brand awareness | Increase traffic
Drive meaningful traffic to your site from your ideal customer — not a bunch of randos who increase your page views but don’t convert.
CREATE GOOD, HIGH-QUALITY CONTENT WRITTEN FOR PEOPLE.
CREATE CONTENT THAT’S HERE FOR A GOOD TIME AND A LONG TIME — CONTENT THAT CONTINUES TO WORK FOR YOU AND DRIVE TRAFFIC WELL INTO THE FUTURE.
- I flew through The Last Hours trilogy even though it was yet another 17 year old drop dead beautiful heroine.
- Good Night, Irene was a wonderful pick by my bookclub that I probably wouldn't have read on my own.
- And I'm back at it with Bad Mexicans!
If you also love reading, head to the blog for books of 2024!
LET'S READ
What I’m reading this month!
- I'm currently reading: Nightwatching by Tracy Sierra and OH MY GOD! Read it, push through the initial confusion. I promise it's worth it.
- On deck is The Brothers Hawthorne - Jennifer Lynn Barnes, the 4th installment in The Inheritance Games.
- On deck on deck is The House in the Cerulean Sea - TJ Klune.
If you also love reading, follow along!
Let's Read!
Everything in business is learnable, fixable, and figureoutable.
You don't have to be a workaholic
to be successful. Really.
What I’m reading this month!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me.
Please give me 24-48 hours to check you out and get back to you. Talk to you soon!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me. Please give me 24-48 hours to check you out and get back to you. Talk to you soon!
But why? You like to write and DIYing your SEO doesn't sound too bad
We have Woolly Mammoth DNA, should we bring them back? Probably not - they're going to overheat. (get it?)
Navigating the tools to run your business with is a little like looking inside a reference library that’s underwater. In Greek.
I'm the expert so you don’t have to be - but that doesn't mean you're going to lose control. I need your industry expertise and I want your website to sound and feel like you.
You don’t have to HAVE it all and you definitely don’t have to DO it all - that’s so two thousand and late.
Let me be your expert
Let me stay up to date with the ever changing SEO
Let me create messages that resonate and inspire your audience
Let me set you up for long-term success.
Let’s create a positive impact together and inspire with every (key)word. 💛
But why? You like to write and DIYing your SEO doesn't sound too bad
We have Woolly Mammoth DNA, should we bring them back? Probably not - they're going to overheat. (get it?)
Navigating the tools to run your business with is a little like looking inside a reference library that’s underwater. In Greek.
I'm the expert so you don’t have to be - but that doesn't mean you're going to lose control. I need your industry expertise and I want your website to sound and feel like you.
You don’t have to HAVE it all and you definitely don’t have to DO it all - that’s so two thousand and late.
Let me be your expert
Let me stay up to date with the ever changing SEO
Let me create messages that resonate and inspire your audience
Let me set you up for long-term success.
Let’s create a positive impact together and inspire with every (key)word. 💛
COMING SOON
The big players in sustainability get enough attention, don’t ya think? Samesies! Which is why I’m interviewing small, sustainable business owners all over the country (world?). Where people shop is more important than ever before, so I’m bringing the everyday people doing the work right to you. I hope you’ll find a new favorite business, be a tiny bit inspired, and maybe learn something new!
P.S. If you're a sustainable business owner and want to be on the pod, I’d love to hear from you!
BTW I have a podcast!
CHAOTICALLY SUSTAINABLE
The big players in sustainability get enough attention, don’t ya think? Samesies! Which is why I’m interviewing small, sustainable business owners all over the country (world?). Where people shop is more important than ever before, so I’m bringing the everyday people doing the work right to you. I hope you’ll find a new favorite business, be a tiny bit inspired, and maybe learn something new!
P.S. If you're a sustainable business owner and want to be on the pod, I’d love to hear from you!
Coming Soon
