This year I’m keeping track of the books I’m reading. Get to know me a little more through my book choices or browse for a new book to read! Let me know what books you loved and/or resonated with you! I’d love to start a book chat!

Backlinks are a free, but maybe not easy, way to help your small business start growing your off-page authority! Which is important. So lets talk about what they are, why you need them, and everything you need to know (and I do mean everything).

I know you have beautiful images but they do not take the place of good content! Words not only tell Google what’s going on on your website, they communicate, relate, instruct and build relationships with your customers and potential customers.

Just because you can doesn’t mean you should. I’m sure you’re a great writer! But creating website copy involves more than just writing well.

You shouldn’t even have to clarify that you’re for an SEO partner. Someone who can leverage your expertise, who understands your goals, mission, and values and isn’t going to force you to use keywords that don’t make sense or drive the wrong kind of traffic. But we do — so I’m talking about how my preferred method of SEO is ethical and sustainable.

Are you using headers and heading tags for their aesthetic purposes? You’re not alone! But you could be missing out on some series SEO value.

Learn the purpose of heading tags and how to finally use them the right way to help you grow your audience and show up in the search engine results of your ideal customer.

Tired of chasing keywords? There’s a better way to get the right eyes on your sustainable brand. Uncover 10 proven strategies to attract high-quality traffic that’s ready to engage, convert, and champion your cause. It’s time to break free and watch your website blossom!

By now you probably know SEO is important but you might be wondering HOW important. In this blog I cut through the confusion, industry lingo and scare tactics and talk about WHY SEO is essential for your success. It’s possible for SEO to be on your terms and at your pace.

No websites were harmed in making this post. Feeling overwhelmed by your website homepage? I’ve got you! Your website homepage is your first impression. This blog covers 9 steps to help you grab visitors’ attention, guide them through your site, and keep them coming back for more (as loyal customers).

AI is here to stay. Just as we’ve seen with every new piece of technology it’s coming for jobs but when it comes to writing there are a few things AI lacks. We’ve all heard the stories of someone using Chat GPT to get a first page ranking blog, to write product descriptions, and everything else under the sun but it’s important to remember that what you put in is what you get out. So from my own experience using AI, following other professionals, and my knowledge of the industry here are 11 pros and cons to generative AI in copywriting.

Part 2 of my 10 minute SEO tips for small businesses series! Before we go further let me be honest – this post takes 10 minutes to read, not 10 minutes to complete. IDK what I was thinking but I promise to update it soon. For now, give it a read, see what you need to do, and tackle each step one by one. You got this!

A friend moved out of Chicago during the pandemic. They come back from time to time and always comment how sad it is to see an empty storefront or a business that is no longer. Which it is but the first things they blame are taxes, crime, and/or the pandemic instead of the decrease in shopping local and the increase in online convenience shopping. I also know for a fact this person loves the convenience of 2 day shipping or not having to “shop around” for what they need. Working with small businesses and this convo made me dig a little deeper into the Amazon of it all and inspired me to always start local.

Running a small business can sometimes feel like walking through a dark hallway. There are some many things to focus on, so many other businesses who are doing better (and it’s worth saying many who are doing worse) – struggling to connect with your audience and find your path is a common feeling. But the answer might be closer than you thing – it’s in the power of your own blog. Read with me through 7 ways a blog can help propel your business forward and put you in front of the right type of people.

You’ve heard it said a million times “content is king” but what does that even mean and is it feasible for your small business? In this post I’m unpacking why content is king, what content marketing actually is, and how your small business can tackle it and make it a valuable asset. It’s a long one!

The power of compost: turning kitchen garbage into soil savers, water filters, and new life. As a midwesterner I had never heard of compost until well into my 20’s. As a sustainability champion (ok, that’s dramatic) however, I’m all about it and have even found a way to compost whilst living in Chicago! I wrote this blog as I was learning all about the amazing things about composting and greenhouse gases. Take a look (… it’s in a book)…

Your email list is – or could be – a “goldmine” of potential customers, brand advocates, and loyal fans. But if you’re sending generic newsletters, sending inconsistent emails, skipping a welcome sequence, or worse – not utilizing that list at all – you’re doing yourself and your customers a disservice. An email subscriber is someone who has explicitly given you permission to email them! And a welcome sequence begins it all.

Sustainable copywriting is more than “reduce, reuse, recycle.” In our eco-conscious/ eco-skeptic society, effective communication is key to making an impact. Thats where a sustainable copywriter comes in. Put your sustainable business in the right (green) hands.

Let’s get right to it – how does a sustainability copywriter differ from any other? TBH – it’s not that different. We offer the same services… there’s just a little extra. Extra passion, extra understanding, extra commitment to the cause. Any copywriter can write about sustainability but their bias and belief (or lack therof) in climate change shows through the writing. Work with someone who shares your beliefs, your voice, your concerns, and everything you’re working towards.

You know you need to do SEO but where do you start? With the (always free) tools that are going to help you (or your SEO professional) see WTF is actually going on and help grow your online presence – whenever you’re ready. If you’re overwhelmed (I get it), take it slow and do one thing a day: Google Analytics, Google Search Console, Google Business Profile

Writing about ourselves is kind of the worst. Put your best foot forward but don’t be braggadocious; show your expertise but don’t be a know-it-all. So then, the About Us page gets left for ‘later’, gets the bare bones treatment, or is forgotten about forever. If that sounds familiar, I wrote this for you.

Switching to a bamboo toothbrush isn’t going to save the planet. I’m with you that the responsibility for making sustainable products (and cleaning up the existing mess) should be on the manufacturers. But they’re after a bottom line – and mother Earth isn’t on it. It’s up to us to not just BUY sustainably, but to support sustainable businesses and create a society passionate about a healthier future.

So like, what does a copywriter even do? Whether you know you need one or you’re still trying to figure out if you need one, I break it down for you here. Note – I don’t offer all of these services but maybe you’ll find out something you didn’t know!