I know you have beautiful images but they do not take the place of good content! Words not only tell Google what’s going on on your website, they communicate, relate, instruct and build relationships with your customers and potential customers.

Just because you can doesn’t mean you should. I’m sure you’re a great writer! But creating website copy involves more than just writing well.

No websites were harmed in making this post. Feeling overwhelmed by your website homepage? I’ve got you! Your website homepage is your first impression. This blog covers 9 steps to help you grab visitors’ attention, guide them through your site, and keep them coming back for more (as loyal customers).

AI is here to stay. Just as we’ve seen with every new piece of technology it’s coming for jobs but when it comes to writing there are a few things AI lacks. We’ve all heard the stories of someone using Chat GPT to get a first page ranking blog, to write product descriptions, and everything else under the sun but it’s important to remember that what you put in is what you get out. So from my own experience using AI, following other professionals, and my knowledge of the industry here are 11 pros and cons to generative AI in copywriting.

You’ve heard it said a million times “content is king” but what does that even mean and is it feasible for your small business? In this post I’m unpacking why content is king, what content marketing actually is, and how your small business can tackle it and make it a valuable asset. It’s a long one!

Your email list is – or could be – a “goldmine” of potential customers, brand advocates, and loyal fans. But if you’re sending generic newsletters, sending inconsistent emails, skipping a welcome sequence, or worse – not utilizing that list at all – you’re doing yourself and your customers a disservice. An email subscriber is someone who has explicitly given you permission to email them! And a welcome sequence begins it all.

Sustainable copywriting is more than “reduce, reuse, recycle.” In our eco-conscious/ eco-skeptic society, effective communication is key to making an impact. Thats where a sustainable copywriter comes in. Put your sustainable business in the right (green) hands.

Let’s get right to it – how does a sustainability copywriter differ from any other? TBH – it’s not that different. We offer the same services… there’s just a little extra. Extra passion, extra understanding, extra commitment to the cause. Any copywriter can write about sustainability but their bias and belief (or lack therof) in climate change shows through the writing. Work with someone who shares your beliefs, your voice, your concerns, and everything you’re working towards.

Writing about ourselves is kind of the worst. Put your best foot forward but don’t be braggadocious; show your expertise but don’t be a know-it-all. So then, the About Us page gets left for ‘later’, gets the bare bones treatment, or is forgotten about forever. If that sounds familiar, I wrote this for you.

So like, what does a copywriter even do? Whether you know you need one or you’re still trying to figure out if you need one, I break it down for you here. Note – I don’t offer all of these services but maybe you’ll find out something you didn’t know!