The Blog

The Blog

Read this post →

Copywriting, SEO, Small Business, Website

9 Ways to Craft a Personal and Engaging Website Homepage For Your Small Business - blog title graphic

9 tips for a killer website homepage for your small business

No websites were harmed in making this post. Feeling overwhelmed by your website homepage? I’ve got you! Your website homepage is your first impression. This blog covers 9 steps to help you grab visitors’ attention, guide them through your site, and keep them coming back for more (as loyal customers).

Read this post →

Copywriting, Just for fun

Will AI Replace Copywriters? No, But Explore 11 Pros and Cons To Using AI for Copywriting

Will AI replace copywriters? No but let’s talk 11 pros and cons

AI is here to stay. Just as we’ve seen with every new piece of technology it’s coming for jobs but when it comes to writing there are a few things AI lacks. We’ve all heard the stories of someone using Chat GPT to get a first page ranking blog, to write product descriptions, and everything else under the sun but it’s important to remember that what you put in is what you get out. So from my own experience using AI, following other professionals, and my knowledge of the industry here are 11 pros and cons to generative AI in copywriting.

Read this post →

Copywriting, SEO, Small Business, Website

what does content marketing do? and does your small business actually need it? blog title graphic

What does content marketing do for your small biz?

You’ve heard it said a million times “content is king” but what does that even mean and is it feasible for your small business? In this post I’m unpacking why content is king, what content marketing actually is, and how your small business can tackle it and make it a valuable asset. It’s a long one!

Read this post →

Copywriting, Email marketing

are you making the most of your email list with an email welcome sequence? custom blog title graphic

Is a welcome email sequence worth it?

Your email list is – or could be – a “goldmine” of potential customers, brand advocates, and loyal fans. But if you’re sending generic newsletters, sending inconsistent emails, skipping a welcome sequence, or worse – not utilizing that list at all – you’re doing yourself and your customers a disservice. An email subscriber is someone who has explicitly given you permission to email them! And a welcome sequence begins it all.

Read this post →

Copywriting, Small Business

6 reasons you can’t live without a sustainability copywriter blog graphic

6 reasons you can’t live without a sustainability copywriter

Sustainable copywriting is more than “reduce, reuse, recycle.” In our eco-conscious/ eco-skeptic society, effective communication is key to making an impact. Thats where a sustainable copywriter comes in. Put your sustainable business in the right (green) hands.

Read this post →

Copywriting

ready for a crash course on what a sustainability copywriter actually does? blog graphic

What does a sustainability copywriter actually do? 

Let’s get right to it – how does a sustainability copywriter differ from any other? TBH – it’s not that different. We offer the same services… there’s just a little extra. Extra passion, extra understanding, extra commitment to the cause. Any copywriter can write about sustainability but their bias and belief (or lack therof) in climate change shows through the writing. Work with someone who shares your beliefs, your voice, your concerns, and everything you’re working towards.

Read this post →

Copywriting, Small Business

Looking for help writing copy? 5 things to expect working with copy by LP blog title graphic

Need help writing copy? 5 things to expect working with me

There are generally two schools of thought when it comes to copy: personal & emotional OR get some words on the page so I can move on. Either way there might come a day when you decide to outsource (or someone decides for you) – and then, where to begin? In this post I cover a few tips for working with a freelancer (small business owner) and specifically what to expect working with me. TTYS

Read this post →

Copywriting, Website

does your website really need to have an about us page graphic

Does your website really need to have an “About Us” page?

Writing about ourselves is kind of the worst. Put your best foot forward but don’t be braggadocious; show your expertise but don’t be a know-it-all. So then, the About Us page gets left for ‘later’, gets the bare bones treatment, or is forgotten about forever. If that sounds familiar, I wrote this for you.

Read this post →

Copywriting, Small Business

11 freelance copywriting services to stop doing today and outsorce

11 freelance copywriting services to stop doing today and outsource

So like, what does a copywriter even do? Whether you know you need one or you’re still trying to figure out if you need one, I break it down for you here. Note – I don’t offer all of these services but maybe you’ll find out something you didn’t know!