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get found online

Find your community of conscious consumers through authentic, personality-filled AND SEO-optimized copy.

Your conscious consumers are out there, we know this. If they’re not finding you (or vice versa) maybe your website copy isn’t doing what it needs to be doing. 

Empathetic, personality-driven website copywriting for small & eco-businesses

ready to get started?

Copy audit to Refine Your Strategy & Tone

Already have some website copy you ~kind of like? Don’t trash it, let’s recycle it and regenerate it into something new! Keeping your mission & eco goals front and center I’ll help you edit for tone, strategy, & word count.

Brand new seo-friendly website copy

I'll generate new website copy that feels like frolicking through a gentle spring breeze with no allergies in sight. From core pages to 404 pages we’re talking SEO-optimized, researched, & effective copy that you’ll want to shout about from the treetops. Pricing for up to 15 pages.

nuclear fusion: new website copy & on-page seo

Propel your business forward with a strong SEO foundation & strategy to get in front of your conscious consumers and compelling copy that pulls them in through authenticity & connection. Not to be shady buuut whoever says SEO limits the creativity of copywriting is either lying to you or not very creative. 

Content Briefs to Elevate Your Content Strategy

Whether you like it or not, GOOD blogs are the gifts that keep on giving. Like capturing the current from solar panels, SEO-informed content briefs give your website a continuous flow of energy, helping you get found by your ideal audience, connect with them, and stay aligned with your mission. Pricing is for strategy & 6 briefs.

For anyone who's ever been told to 'soften' your personality... it's time to work with me

PSSSST! I honestly, truly made these packages up based on what works. Life is so much more complicated! I love working with small businesses because we're so often overlooked. If you need something a little different (or a little cheaper) still send me a message! We'll figure something out!

Finally, conscious & sustainable website copywriting that's just as weird - and cool - as you.

$500

$3,000

$3,000

$1,850

ready to get started?

Copy audit to Refine Your Strategy & Tone

Already have some website copy you ~kind of like? Don’t trash it, let’s recycle it and regenerate it into something new! Keeping your mission & eco goals front and center I’ll help you edit for tone, strategy, & word count.

Brand new seo-friendly website copy

I'll generate new website copy that feels like frolicking through a gentle spring breeze with no allergies in sight. From core pages to 404 pages we’re talking SEO-optimized, researched, & effective copy that you’ll want to shout about from the treetops. Pricing for up to 15 pages.

new website copy & on-page seo

Like nuclear fusion, propel your business forward with a strong SEO foundation & strategy to get in front of your conscious consumers and compelling copy that pulls them in through authenticity & connection. Not to be shady buuut whoever says SEO limits the creativity of copywriting is either lying to you or not very creative. 

Content Briefs to Elevate Your Content Strategy

Whether you like it or not, GOOD blogs are the gifts that keep on giving. Like capturing the current from solar panels, SEO-informed content briefs give your website a continuous flow of energy, helping you get found by your ideal audience, connect with them, and stay aligned with your mission. Pricing is for strategy & 6 briefs.

For anyone who's ever been told to 'soften' your personality...

Pssst! These are possibilities & life is so much more complicated! If you need something a little different (or a little cheaper) still send me a message! We'll figure something out!

Work With Me: Finally, conscious & sustainable website copywriting that's just as weird - and cool - as you.

$500

$3,000

$3,000

$1,850

An Seo + website copywriting partner you can trust (finally)

Have you ever worked with a writer or agency who didn't give AF about sustainability?

How'd that go for you....

SO HERE’S THE DEAL: You give me the concept of what you’re looking for — your values, mission, present & future goals, and favorite words — and I’ll transform it into something that’s so impactful, you'll want to launch it on a space billboard. KIDDING. We obviously don’t believe in space billboards.

WHEN YOU WORK WITH ME: 
  • I get to know your tone, voice, & values (like the world depends on it).
  • I investigate your ideal audience’s likes, dislikes, & language.
  • I research the perfect SEO keywords that fit seamlessly into your copy and reach your audience.

SO THAT I CAN GIVE YOU: 
  • Copy that sells — without promoting overconsumption.
  • A balancing act on that invisible line between climate doom, personal action, & positivity (I’ve been told I do this well).
  • SEO-informed website copy that sounds, feels, & works like you while driving long-term traffic — and also being a vibe if I do say so myself. 

work with a
compassionate partner

SUSTAINABILITY & COPYWRITING THAT ACTUALLY GET YOU: With Al Gore’s internet, anyone can learn about sustainability. But they haven’t lived through the guilt and frustration that comes with it.
  • The guilt over flying to see a loved one or to go on vacation.
  • The inability to take a vacation because you know how destructive tourism is.
  • The dehydration you’ll put yourself through to avoid plastic water bottles, only for your friend to pull out single-use makeup packets.
  • And the desire to BURN IT DOWN because it’s not our fault but here we are cleaning up the mess.



A website copywriting + SEO partner you can trust (finally)

SO HERE’S THE DEAL:
You give me the concept of what you’re looking for:
  • values
  • mission
  • present & future goals
  • favorite words — 
I’ll transform it into something that’s so impactful, you'll want to launch it on a space billboard. KIDDING. We obviously don’t believe in space billboards.
WHEN YOU WORK WITH ME: 
  • I get to know your tone, voice, & values (like the world depends on it).
  • I investigate your ideal audience’s likes, dislikes, & language.
  • I research the perfect SEO keywords that fit seamlessly into your copy and reach your audience.

SO THAT I CAN GIVE YOU: 
  • A princess (IYKYK)
  • Copy that sells — without promoting overconsumption.
  • A balancing act on that invisible line between climate doom, personal action, & positivity (I’ve been told I do this well).
  • SEO-informed website copy that sounds, feels, & works like you while driving long-term traffic — and also being a vibe if I do say so myself. 

work with a
compassionate partner

SUSTAINABILITY & COPYWRITING THAT ACTUALLY GET YOU:
With Al Gore’s internet, anyone can learn about sustainability. But they haven’t lived through the guilt and frustration that comes with it.
  • The guilt over flying to see a loved one or to go on vacation.
  • The inability to take a vacation because you know how destructive tourism is.
  • The dehydration you’ll put yourself through to avoid plastic water bottles, only for your friend to pull out single-use makeup packets.
  • And the desire to BURN IT DOWN because it’s not our fault but here we are cleaning up the mess.



You might also like to know...
Childless cat lady.
Bookworm.
No sabo Latina.
I LOVE snow (real snow).

oh hey there, it's me, Lauren

Let's get better acquainted

My dislike of marketing tech-bros is my villain origin story.
Sustainability is kind of ~my thing~.
I believe in authenticity & kindness with a touch of chaos.
I think we can all take words a little more seriously while being a little less serious.
You might also like to know...
Childless cat lady.
Bookworm.
No sabo Latina.
I LOVE snow (real snow).

oh hey there, it's me, Lauren

Let's get better acquainted

My dislike of marketing tech-bros is my villain origin story.
Sustainability is kind of ~my thing~.
I believe in authenticity & kindness with a touch of chaos.
I think we can all take words a little more seriously while being a little less serious.

let me help tell your eco story

"natural"

"clean & green"

"planet-friendly"

"ingredients you can pronounce"

Sometimes sites use these words because of inauthenticity. Sometimes it’s because brands don’t know what else to say.

Worse-case those words are used without any evidence to back it up. Best-case they’re used because they’re trendy — which is still a worse-case.

It’s hard talking about yourself! This is easily my 500th attempt at my own copy. Especially as women and anyone other than a white man. 

We’re told our whole lives to stop bragging until that day we become business owners. Suddenly everyone’s questioning why you don’t talk about yourself more, why are you playing down what you do? 🙄

You struggle to talk about the sustainable things you’re doing, don't you? Because you don’t want to trick people or because you’re really not that sustainable? If you’re a small business who isn’t really sustainable-focused — hold on. I’m coming for you too. 

I help you talk about it in a way that feels good
  • that's true to your values
  • hits on the right keywords
  • and is just a skosh braggadocious. 

Literally nobody is expecting perfection. What they want is honesty and something to believe in. So instead of trying to trick people or entice them with trends and words that mean nothing we’re going to give them a story. 

Your story, full of imperfections, honesty, authenticity, and everything that makes you, you.  


conscious & mindful copy don't have to be boring.

Let's talk if this sounds like a match made in heaven

Sustainable copywriting is more than throwing words that sound good on a page - even if you’re ~good~ at writing. I'm sure you've encountered websites & products crawling with those wonderful buzzwords above. My personal favorite is "ingredients you can pronounce". 

Back to you small businesses — whether you’re associated with the sustainability industry or not, I consider you adjacent. 
  • Are you ruining the drinking water of entire cities by dumping PFAS forever chemicals into it? 
  • Are you actively paying off congress members to not pass laws that would help people & planet but hurt your profit margins? 
  • Are you importing millions of cheap products then marking them up and selling them as luxury? 

I didn’t think so. But if you are, you should leave this website ASAP. 

By simply existing, small businesses are helping to shift the conversation towards the local economy and local power. By operating a business based on ethical values like fair pay and a mission not to rip off your customers you ARE a part of the sustainability movement. 

Small businesses often get lumped into strategies meant for much bigger organizations and I don't like that.

So if you want to grow sustainably by reaching the right people slowly over time — you’re in the right place. 


let me help tell your eco story

"natural"

"clean &
green"

"planet-
friendly"

"ingredients you can pronounce"

  • Sometimes sites use these words because of inauthenticity.
  • Sometimes it’s because brands don’t know what else to say.

Worse-case those words are used without any evidence to back it up. Best-case they’re used because they’re trendy — which is still a worse-case.

It’s hard talking about yourself! Especially as women and anyone other than a white man. This is easily my 500th attempt at my own copy. 

We’re told our whole lives to stop bragging until that day we become business owners. Then, suddenly everyone’s questioning: 
  • Why you don’t talk about yourself more
  • Why are you playing down what you do? 🙄

You struggle to talk about the sustainable things you’re doing, don't you? 
  • Because you don’t want to trick people
  • Or because you’re really not that sustainable? 

If you’re a small business who isn’t really sustainable-focused — hold on. I’m coming for you too. 

I help you talk about the good you're doing in a way that feels good:
  • that's true to your values
  • hits on the right keywords
  • and is just a skosh braggadocious. 

Literally nobody is expecting perfection. 
  • they want honesty 
  • they want something to believe in in this dumpster fire we call life. 

So instead of trying to trick people with trends and words that mean nothing we’re going to give them a story. 

Your story:
  • full of imperfections
  • honesty
  • authenticity
  • and everything that makes you, you.  


Hot take: mindful copy for conscious biz's doesn't have to be boring.

Let's talk if this sounds like a match made in heaven

Sustainable copywriting is more than throwing words that sound good on a page - even if you’re ~good~ at writing.

I'm sure you've encountered websites & products crawling with those wonderful buzzwords above. My personal favorite is "ingredients you can pronounce". 

Back to you small businesses:

Whether you’re associated with the sustainability industry or not, I consider you sustainable-adjacent. 
  • Are you ruining the drinking water of entire cities by dumping PFAS into it? 
  • Are you actively paying off congress members to not pass laws that would help people & planet but hurt your profit margins? 
  • Are you importing millions of cheap products then marking them up and selling them as luxury? 

I didn’t think so. But if you are, leave this website ASAP. 

By simply existing, small businesses are holding together the fabric of space & time. 

Kidding! But you are helping to shift the conversation towards local economy and local power.

By operating a business based on ethical values
  • like fair pay 
  • and a mission not to rip off your customers 

You ARE a part of the sustainability movement. 

Small businesses often get convinced strategies that work for much bigger companies will work for them. Which is not necessarily true.  

You need a unique solution that fits your goals AND budget.

That's what I'm here to help with.
  • This is not about copying other brands.
  • It's not about maximizing growth.
  • It's not about growing your business to 6 figures in the next year (sorry).

It's about as much sustainable and meaningful growth as you want by reaching the right people. 

Welcome to anti-hustle culture. Welcome to the revolution.


My passion for helping small businesses grew from my own journey toward sustainability. I saw how hard it was to find small businesses with truly great, eco-friendly products — and messaging to match. I feel that my part in working against climate change is to uplift the small brands making real change.

One thriving eco-friendly brand can influence thousands of customers, reshape industry standards, & push bigger companies to do better. 

SEO & good copywriting are kind of sone of the cheapest marketing tools at your disposal. It’s how you get found by the people who need them.

Your mission matters, and this is how we get more people to know about it.

I’ve been hearing amongst the routers that copywriters are saying writing for SEO stifles creativity. TBH that’s a load of bullshit. 

Website copy can be authentic, personality-driven, fun and still be optimized for SEO.

I became an SEO because I know how hard it is for small & sustainable brands to have their voices heard. 

I know SEO can feel overwhelming or even icky, especially for small and sustainable businesses, but with the right strategy, SEO and authentic copywriting work together to connect you with your ideal customers and help you grow. Your mission matters, and I’m here to help people find you.

Let’s Talk sustainability + Small business

The SEO Website Copywriting of it all

ready to get found online?

Boost authority | Build brand awareness | Increase traffic

Get found online | Drive meaningful traffic | Hands-free organic (long-term) growth

Before I go

My passion for helping small businesses grew from my own journey toward sustainability.

I saw how hard it was to find small businesses with truly great, eco-friendly products — and messaging to match.

I feel that my part in working against climate change is to uplift the small brands making real change.

One thriving eco-friendly brand
  • can influence thousands of customers
  • reshape industry standards
  • push bigger companies to do better. 

SEO & good copywriting are kind of sone of the cheapest marketing tools to help you get found by the people who need you.

Your mission matters, and this is how we get more people to know about it.

I’ve heard the whispers through the routers that some copywriters think writing for SEO stifles creativity.

TBH that’s a load of bullshit. Website copy can be SEO optimized while also being:
  • authentic
  • personality-driven
  • fun 

I became an SEO because I know how hard it is for small & sustainable brands to have their voices heard. 

I know SEO can feel overwhelming or even icky, especially for small and sustainable businesses.

But with the right strategy, the two work together to connect you with your ideal customers and help you grow.

Your mission matters, and I’m here to help people find you.

Let’s Talk sustainability + Small business

The SEO Website Copywriting of it all

ready to get found online?

Boost authority
Build brand awareness  Increase traffic

Get found online |
Drive meaningful traffic | Hands-free organic long-term-growth

Before I go

zero waste store

The Filtery

repurpose

( r e ) ˣ 

The Unwaste Shop

duo collective

unsustainable magazine

juno solutions group

As seen in

and more!

zero waste store

The Filtery

repurpose

( r e ) ˣ 

The Unwaste Shop

duo collective

unsustainable magazine

juno solutions group

As seen in

and more!

Fun facts about me!

I work in silence 👀 - no podcasts, no TV, no music.

I don’t read self-help books written by men. 🤷🏻‍♀️

I have a tattoo of ONE of my cats’ faces.

I call myself a 'no sabo' kid but really it's my MOM. I'm 2nd gen but still learning spanish.

Oh, & I love to read!

What's on my shelf: 

read my 2024 book blog

Fun facts about me!

I work in silence 👀 - no podcasts, no TV, no music.

I call myself a 'no sabo' kid but really it's my MOM. I'm 2nd gen but still learning spanish.

Oh, & I love to read!

What's on my shelf? 

read my 2024 book blog

I don’t read self-help books written by men. 🤷🏻‍♀️

I have a tattoo of ONE of my cats’ faces.

Next
back

Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT. 

– Paulina, Founder, ( r e ) ˣ

Kind words

We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.

– Sarah, CEO & Co-Founder ZeroWasteStore

Kind words

Our company hired Lauren to fix some issues with our Google Business Profile. She was very detailed throughout every step of the process. I will definitely use her services again in the future. Highly recommend!

– Kelley Kern, Kern Company

Kind words

 This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again. 

– Kristi P. Owner Pheels Good Butters

Kind words

I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!

– Dan B. SEO Specialist & Copywriter

Kind words

Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.

- Lydia C., Lydia Elise Creative

Kind words

Next
back

– Paulina, Founder, ( r e ) ˣ

Kind Words

Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT. 

– Sarah, CEO & Co-Founder ZeroWasteStore

We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.

Kind Words

– Kelley Kern, Kern Company

Our company hired Lauren to fix some issues with our Google Business Profile. She was very detailed throughout every step of the process. I will definitely use her services again in the future. Highly recommend!

Kind Words

– Kristi P. Owner Pheels Good Butters

This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.

Kind Words

– Dan B. SEO Specialist & Copywriter

I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!

Kind Words

– Lydia C. Lydia Elise Creative

Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.

Kind Words

Get in touch

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Please give me 24-48 hours to check you out and get back to you. Talk to you soon! 

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Get in touch! 

Done! There's no going back now!

Your inquiry is bleep-blooping it's way through internet magic over to me. Please give me 24-48 hours to check you out and get back to you. Talk to you soon! 

BTW I'm starting a podcast! 

(coming soon)

CHAOTICALLY SUSTAINABLE

BTW 

CHAOTICALLY SUSTAINABLE
(pod coming soon)

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