← head this way!
- Want a little 'touch grass' in your marketing?
- Ready to compost your old copy & turn it into something fresh?
- It's only eco-logical that we plant some seeds for long-term growth.
From one conscious biz to another:
say hi and
let's work together!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me.
Please give me 24-48 hours to check you out and get back to you.
Talk to you soon!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me.
Please give me 24-48 hours to check you out and get back to you.
Talk to you soon!
for small biz & small sustainable biz local in chicago & worldwide
Listen - it's time. You've been thinking about it long enough. This is your sign from the universe! You're about to have a friend, a partner, an industry 'expert' to walk you through all the scary bits of organic SEO, website copywriting, and blogging. This year you're getting it DONE.
Compassionately
Sustainably
Thoughtfully
for small biz & small sustainable biz local in chicago & worldwide
Listen - it's time. You've been thinking about it long enough.
This is your sign from the universe! You're about to have a friend, a partner, an industry 'expert' to walk you through all the scary bits of organic SEO, website copywriting, and blogging.
This year you're getting it DONE.
Compassionately
Sustainably
Thoughtfully
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
Kind words
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
Kind words
Our company hired Lauren to fix some issues with our Google Business Profile. She was very detailed throughout every step of the process. I will definitely use her services again in the future. Highly recommend!
– Kelley Kern, Kern Company
Kind words
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
Kind words
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
Kind words
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
- Lydia C., Lydia Elise Creative
Kind words
– Paulina, Founder, ( r e ) ˣ
Kind Words
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
Kind Words
– Kelley Kern, Kern Company
Our company hired Lauren to fix some issues with our Google Business Profile. She was very detailed throughout every step of the process. I will definitely use her services again in the future. Highly recommend!
Kind Words
– Kristi P. Owner Pheels Good Butters
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
Kind Words
– Dan B. SEO Specialist & Copywriter
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
Kind Words
– Lydia C. Lydia Elise Creative
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
Kind Words
What the heck is going on? Copy by LP FAQ's!
- As a sustainable copywriter I help your brand communicate your message in a way that’s trustworthy, non-greenwashy, and authentic. We can sell your product or service without being pushy, aggressive or condescending.
- As a sustainable consumer myself, I understand what it’s like to feel eco-anxiety. The overwhelming feeling of needing to do something but not really being able to do anything at all.
What the heck is going on? Copy by LP FAQ's!
- As a sustainable copywriter I help your brand communicate your message in a way that’s trustworthy, non-greenwashy, and authentic. We can sell your product or service without being pushy, aggressive or condescending.
- As a sustainable consumer myself, I understand what it’s like to feel eco-anxiety. The overwhelming feeling of needing to do something but not really being able to do anything at all.
- Absolutely! Part of my process is getting to know you, your brand, and your style as much as possible. I look at your other content, get to know what you really like including any companies/brands you want to emulate.
- Absolutely! Part of my process is getting to know you, your brand, and your style as much as possible. I look at your other content, get to know what you really like including any companies/brands you want to emulate.
- Not at all! I work with other small businesses outside of the sustainability industry. Whether you’ve been referred to me or like what you see on my website, send me a message I’d love to chat!
- Not at all! I work with other small businesses outside of the sustainability industry. Whether you’ve been referred to me or like what you see on my website, send me a message I’d love to chat!
- If you’re asking if you can write your own copy of course you can. It’s your life. HOWEVER, just because you’re good at writing doesn’t necessarily mean you’re good at website copywriting, sales copywriting, or SEO copywriting.
- Listen, as small businesses owners the pressure to do everything ourselves is constant. But I think we both know when you start bringing people who are good at what they do onto your team — everything changes.
- It’s also worth mentioning that new website copy is generally a one time service that most likely won’t need to be updated for a year or two if not more. It continues to pay off well beyond its initial investment.
- If you’re asking if you can write your own copy of course you can. It’s your life. HOWEVER, just because you’re good at writing doesn’t necessarily mean you’re good at website copywriting, sales copywriting, or SEO copywriting.
- Listen, as small businesses owners the pressure to do everything ourselves is constant. But I think we both know when you start bringing people who are good at what they do onto your team — everything changes.
- It’s also worth mentioning that new website copy is generally a one time service that most likely won’t need to be updated for a year or two if not more. It continues to pay off well beyond its initial investment.
- I use AI as a tool. And even then usually as a last resort (because hello environmental toll). When I use it, I do so to help me brainstorm and consider different perspectives in my writing. I never use AI to generate a piece or partial piece of copy or content. Everything I deliver is unique and original, created by me.
- Generative AI is a great tool when used correctly but it cannot replace human writing (and it won’t do you or me any good to try).
- I use AI as a tool. And even then usually as a last resort (because hello environmental toll). When I use it, I do so to help me brainstorm and consider different perspectives in my writing. I never use AI to generate a piece or partial piece of copy or content. Everything I deliver is unique and original, created by me.
- Generative AI is a great tool when used correctly but it cannot replace human writing (and it won’t do you or me any good to try).
- Copy is personal, it’s emotional and relatable and people buy with emotions. Your website may or may not be the first place people find out about you but you better believe it’s where they’re going for more information about you. Your website needs to cover a lot of territory: it needs to be relatable, it needs to tell a story, it needs to feel authentic, and it needs to understand all those things about your ideal customer. If your website copy doesn’t do it for them, they’ll leave and find another one that does.
- Copy is personal, it’s emotional and relatable and people buy with emotions. Your website may or may not be the first place people find out about you but you better believe it’s where they’re going for more information about you. Your website needs to cover a lot of territory: it needs to be relatable, it needs to tell a story, it needs to feel authentic, and it needs to understand all those things about your ideal customer. If your website copy doesn’t do it for them, they’ll leave and find another one that does.
- Respectly I’d like to tell you to get off the tech-bro internet. No, SEO is not dead. Yes, AI has changed search results, but what do you think they’re reading to find their results (hint: seo).
- Respectly I’d like to tell you to get off the tech-bro internet. No, SEO is not dead. Yes, AI has changed search results, but what do you think they’re reading to find their results (hint: seo).
- Yes! SEO is not just for the big brands with tons of money. This is why I love working with small businesses! A small business SEO strategy is much simpler yet still strategic and effective. It helps you get in front of the right audience and grow your authority so over time you can rank better. Your small business deserves a custom, affordable strategy that works within your budget to help you reach your ideal customers.
- Yes! SEO is not just for the big brands with tons of money. This is why I love working with small businesses! A small business SEO strategy is much simpler yet still strategic and effective. It helps you get in front of the right audience and grow your authority so over time you can rank better. Your small business deserves a custom, affordable strategy that works within your budget to help you reach your ideal customers.
- Organic traffic is the bees knees. Unlike paid traffic that stops working when you stop paying, organic traffic gets better with time and consistency. That means an organic SEO strategy can last you years depending on your businesses growth and goals.
- Organic traffic is the bees knees. Unlike paid traffic that stops working when you stop paying, organic traffic gets better with time and consistency. That means an organic SEO strategy can last you years depending on your businesses growth and goals.
- Honestly where do I even start? SEO has the power to help you grow your brand authority, your domain authority, put you in front of the right audience, position you as an industry leader, and more.
- The goal of my small business SEO services is to attract meaningful, consistent, and targeted traffic to your site now and well into the future.
- And the best part? It gets better with time!
- Honestly where do I even start? SEO has the power to help you grow your brand authority, your domain authority, put you in front of the right audience, position you as an industry leader, and more.
- The goal of my small business SEO services is to attract meaningful, consistent, and targeted traffic to your site now and well into the future.
- And the best part? It gets better with time!
- So glad you asked. You’ll find a lot of programs and promises online to get you on the first page of Google, but not much clarity after that.
- My sustainable strategies ensure we’re reaching people who are searching for your product or solution. We’re not tricking them with clickbait or buzzwords. We’re looking for relevant keywords to your business that have consistent monthly traffic that’s attainable for you.
- It doesn’t matter if you’re on the first page of Google for a keyword that’s irrelevant to your business — or worse, brings you no traffic because the keyword has no volume.
- So glad you asked. You’ll find a lot of programs and promises online to get you on the first page of Google, but not much clarity after that.
- My sustainable strategies ensure we’re reaching people who are searching for your product or solution. We’re not tricking them with clickbait or buzzwords. We’re looking for relevant keywords to your business that have consistent monthly traffic that’s attainable for you.
- It doesn’t matter if you’re on the first page of Google for a keyword that’s irrelevant to your business — or worse, brings you no traffic because the keyword has no volume.
- Sustainability means two things: I’m referring to sustainable SEO in two ways. The first is that focusing on growing organic, meaningful traffic means that we’re doing it the right way the first time and it’s going to keep getting better with time. That means it’s sustainable for you now and in the future because it’s not going to break or become obsolete.
- The second way I’m referring to sustainable SEO is in the sense of the industry of sustainability. One of the aspects I love about working in the sustainability industry is the ethics and morals that brands carry with them. But sometimes it can feel like you have to give up those ethics and morals just to help your website rank — I’m here to tell you — you do not have to do that.
- I will never set your site up to rank for a word, phrase, blog, or page that isn’t relevant or doesn’t align with your brand. And you don’t have to. You always have the final say.
- Sustainability means two things: I’m referring to sustainable SEO in two ways. The first is that focusing on growing organic, meaningful traffic means that we’re doing it the right way the first time and it’s going to keep getting better with time. That means it’s sustainable for you now and in the future because it’s not going to break or become obsolete.
- The second way I’m referring to sustainable SEO is in the sense of the industry of sustainability. One of the aspects I love about working in the sustainability industry is the ethics and morals that brands carry with them. But sometimes it can feel like you have to give up those ethics and morals just to help your website rank — I’m here to tell you — you do not have to do that.
- I will never set your site up to rank for a word, phrase, blog, or page that isn’t relevant or doesn’t align with your brand. And you don’t have to. You always have the final say.