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You need help.
It’s not always easy to admit it, especially when it comes to the content on your website. Whether that be your website copy or blogs, content feels so personal.
And despite living through these absolutely wild times where everyone wants to use generative AI to create a blog, high-quality content that’s written for humans by humans is so incredibly important.
I’m not just saying that because it’s my job — think about your experience on the search engine recently. There’s just so much content out there and yet, none of it feels helpful, right?
There is still an important place for website copy, blogs, and SEO in elevating your small business. It’s vulnerable, it’s scary, and it costs money but it’s how you’re going to grow your business to get in front of the conscious consumers that will be your biggest fans (and return clients).
And a sustainability copywriter can help you through it.
Keep reading for 6 more reasons you can’t live without a sustainability copywriter.
Why Your Small, Sustainable Business Need A Conscious Copywriter
1. Ethical Copywriting That Builds Trust & Avoids Greenwashing
The old days of copywriting are over. The days of the boys club, of deifying gillette as a marketing genius when he simply convinced women their body hair was unnatural to make more money, and of click baity headlines and content.
Okay, it’s not really gone but it can be gone. Because there’s a whole movement of people like me who are using copy to make real change for a better world and future.
Just like anything copywriting can be used for good or for *evil*. Most of what we see is for evil purposes — to get you to buy as much as possible without giving it a second thought. A good chunk of what we see is mediocre. And a small amount of what we see is powerful, ethical copy.
Our words have power. Copywriters knows this. But power doesn’t have to be evil. Your business isn’t evil. You’re trying to do something good in the world and my passion is help you spread the word through copy that helps people understand you both want the same things!
How do we do this? By telling your story, being honest and transparent, building trust, understanding our conscious consumer, and avoiding greenwashing.
As the great Elle Woods said, “What? Like it’s hard?”
2. Industry Expertise & Passion: Working With a Climate Copywriter Is Working With Someone Who Gets It
You’re going to have customers who don’t really care about ‘that environmental stuff’. They like your brand, they like your product, and they’ll keep coming back.
The irony here is you made a good product because you made it sustainably. But that’s a conversation for another day.
But the bulk of your customers — the good ones who come back to buy more, who purchase your products/services as gifts, who refer you to more like-minded people — are conscious consumers. They. Care.
Boy do we care.
Because it’s not enough to just have a product/service out there anymore. You need to back it up with passion, knowledge, and expertise.
And how is someone writing your whole messaging going to capture your excitement, fear, concern, love, and passion for the environment and for people if they don’t give AF?
They’re not. Full stop.
Working with me is working with someone who gets it.
- One day I’m bringing my tupperware with me to eat out.
- One day I’m making a tracker of every environmental department Trump is firing.
- The next day I’m crying under my desk because nothing matters.
Are all of those things also on your weekly to-do list?
I get it. I’m up to date on trends, I know the right words (and triggers), I speak the language of the sustainability space. Which means I’m not going to accidentally greenwash or make false claims or say something that offends your conscious consumers.
When you share your passion, it can positively impact your audience. So let’s use copywriting for good!
3. Storytelling That Sells: Conscious Copywriting for Impact-Driven Brands
Lots of people can put words together in a way that sounds nice. But great copy isn’t about sounding nice (to you) — it’s about feeling right to your audience.
A sustainability copywriter writes for your audience representing your brand in an honest, transparent, yet inspiring way.
Because at the end of the day your audience isn’t just looking for a product or service. They’re looking for brands that align with their values, reflect their aspirations, and make them feel something.
When creating your website copy or even content briefs, I weave in your mission, impact and offer your audience compelling, people-centered messaging that builds connections and drives action.
Combine storytelling with an SEO strategy and your content doesn’t just sound good — it works. People can find you, your brand carries authority, and you begin to slowly move up the search results finding your ideal consumer along the way.
4. SEO Copywriting for Visibility, Growth & Sustainable Success
Creating content is like building a gorgeous Bed & Breakfast in the woods. High-quality content is making it comfy, beautiful, and full of everything you need. But if there are no roads or signs to the B&B, no one can find it.
Search engine optimization are the roads and signs.
With everything “just throwing it into Chat” the internet is overflowing with mediocre content. You feel it, your audience feels it.
So why continue to invest in it?
Because people are desperate for high-quality content. Their faith is eroded and their trust in the system is gone. I predict we’re going to move backwards when people are ready to be loyal to brands putting out high-quality content.
And SEO still helps us do it.
An SEO strategy helps you create strategic, valuable, high-quality content then it helps your ideal audience find it.
At a time when content is the easiest to make, the people spending the most time on it are winning.
A sustainability copywriter understands how to blend storytelling, ethical marketing, and SEO strategy to ensure your website ranks for the right searches — without sacrificing clarity or voice.
5. Building Trust With Conscious Consumers Through Authentic Messaging
Think about the last 3 times you made a random purchase, from an unknown brand. Maybe one was good but the other two disappointed didn’t they?
I’ll be vulnerable and real with you. After getting SO MANY ads for this purse on TikTok, I caved. It was only $30 and I was in a bad mood so I bought the damn thing. It’s fine buuuuuuut the zippers are kind of wonky and that was kind of the point of the purse.
Meanwhile, when I knew I wanted a new wallet I went and did my research because I wanted a high-quality one. I Googled and I poked and I subscribed and finally followed Portland Leather. When I finally made my purchase the wallet is amazing, I have zero complaints over a year later. I’m not a lifelong customer.
The point is — people have been burned. Conscious consumers are skeptical AF. They’ve been greenwashed, they’ve fallen for misleading claims and vague ‘eco-friendly’ promises that don’t hold up.
That’s why it’s even more important for your messaging to be clear, transparent, and actually useful to the people reading it.
That’s why we do want to use words like ‘sustainable’ and ‘eco-friendly’ even though I know you don’t want to. (to that point — it’s better that you do it now, do it messy, and do it with an explanation than let a company who’s just going to greenwash take over that phrase.)
Conscious & ethical copywriters help you build trust with your audience by creating honest, value-driven content that:
- Communicates your impact without overhyping it
- Educates and empowers your audience instead of guilting them
- Positions your brand as credible, ethical, and worth investing in
Trust isn’t built through flashy claims — it’s built through consistent, authentic messaging that aligns with what your brand actually stands for.
6. Strategic Website Copy That Converts the Right Audience
If you think of your website as the final step before someone makes a purchase — it’s time to rethink that.
Your website is a major part of the sales process. In fact, it’s your 24/7 salesperson and the copy and design work hand in hand.
You may have beautiful graphics but if your copy is lackluster you’re missing out on potential customers.
The point of copywriting is to get people to take action. We turn visitors into buyers, subscribers, and long-term fans by crafting website copy that:
- Speaks directly to your ideal audience.
- Doesn’t sound generic or condescending.
- Balances clarity, personality, and SEO.
- Keeps people engaged.
- Guides readers towards action — purchase, sign-up, or a conversation.
Good website copy isn’t just about describing what you do. It’s about helping the right people see why you’re the brand for them.
That’s the superpower of a copywriter. We research your ideal customer like crazy so we feel like we know them on a visceral level. We’re not guessing or putting words that sound good together. We’re making strategic decisions based on the goals, wants, and needs of your ideal audience.
As a sustainability copywriter I don’t just care about the planet. I care about the people and animals and all things on this planet. My purpose is to highlight all the amazing things your brand is doing and the problems it’s solving. I do that with passion, by matching your brand ‘tone’, and never-ever shaming people for their actions.
If you’re ready to have a sustainability copywriter in your life, let’s talk!
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