Backlinks are a free, but maybe not easy, way to help your small business start growing your off-page authority! Which is important. So lets talk about what they are, why you need them, and everything you need to know (and I do mean everything).

I know you have beautiful images but they do not take the place of good content! Words not only tell Google what’s going on on your website, they communicate, relate, instruct and build relationships with your customers and potential customers.

Just because you can doesn’t mean you should. I’m sure you’re a great writer! But creating website copy involves more than just writing well.

You shouldn’t even have to clarify that you’re for an SEO partner. Someone who can leverage your expertise, who understands your goals, mission, and values and isn’t going to force you to use keywords that don’t make sense or drive the wrong kind of traffic. But we do — so I’m talking about how my preferred method of SEO is ethical and sustainable.

Tired of chasing keywords? There’s a better way to get the right eyes on your sustainable brand. Uncover 10 proven strategies to attract high-quality traffic that’s ready to engage, convert, and champion your cause. It’s time to break free and watch your website blossom!

By now you probably know SEO is important but you might be wondering HOW important. In this blog I cut through the confusion, industry lingo and scare tactics and talk about WHY SEO is essential for your success. It’s possible for SEO to be on your terms and at your pace.

No websites were harmed in making this post. Feeling overwhelmed by your website homepage? I’ve got you! Your website homepage is your first impression. This blog covers 9 steps to help you grab visitors’ attention, guide them through your site, and keep them coming back for more (as loyal customers).

Part 2 of my 10 minute SEO tips for small businesses series! Before we go further let me be honest – this post takes 10 minutes to read, not 10 minutes to complete. IDK what I was thinking but I promise to update it soon. For now, give it a read, see what you need to do, and tackle each step one by one. You got this!

A friend moved out of Chicago during the pandemic. They come back from time to time and always comment how sad it is to see an empty storefront or a business that is no longer. Which it is but the first things they blame are taxes, crime, and/or the pandemic instead of the decrease in shopping local and the increase in online convenience shopping. I also know for a fact this person loves the convenience of 2 day shipping or not having to “shop around” for what they need. Working with small businesses and this convo made me dig a little deeper into the Amazon of it all and inspired me to always start local.

You’ve heard it said a million times “content is king” but what does that even mean and is it feasible for your small business? In this post I’m unpacking why content is king, what content marketing actually is, and how your small business can tackle it and make it a valuable asset. It’s a long one!

Sustainable copywriting is more than “reduce, reuse, recycle.” In our eco-conscious/ eco-skeptic society, effective communication is key to making an impact. Thats where a sustainable copywriter comes in. Put your sustainable business in the right (green) hands.

You know you need to do SEO but where do you start? With the (always free) tools that are going to help you (or your SEO professional) see WTF is actually going on and help grow your online presence – whenever you’re ready. If you’re overwhelmed (I get it), take it slow and do one thing a day: Google Analytics, Google Search Console, Google Business Profile

So like, what does a copywriter even do? Whether you know you need one or you’re still trying to figure out if you need one, I break it down for you here. Note – I don’t offer all of these services but maybe you’ll find out something you didn’t know!