The Blog

The Blog

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SEO, Small Business, Website

10 'non-SEO' ways to get high-quality traffic to your website blog title graphic

10 ‘non-SEO’ ways to get high-quality traffic to your website

Tired of chasing keywords? There’s a better way to get the right eyes on your sustainable brand. Uncover 10 proven strategies to attract high-quality traffic that’s ready to engage, convert, and champion your cause. It’s time to break free and watch your website blossom!

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SEO, Small Business

is seo that important for your business? how SEO can help blog title graphic

Why SEO is essential for your small business

By now you probably know SEO is important but you might be wondering HOW important. In this blog I cut through the confusion, industry lingo and scare tactics and talk about WHY SEO is essential for your success. It’s possible for SEO to be on your terms and at your pace.

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Copywriting, SEO, Small Business, Website

9 Ways to Craft a Personal and Engaging Website Homepage For Your Small Business - blog title graphic

9 tips for a killer website homepage for your small business

No websites were harmed in making this post. Feeling overwhelmed by your website homepage? I’ve got you! Your website homepage is your first impression. This blog covers 9 steps to help you grab visitors’ attention, guide them through your site, and keep them coming back for more (as loyal customers).

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SEO, Small Business, Website

6 SEO Small Business Tips You Absolutely Need To Know To DIY Your SEO - blog title graphic

6 SEO small business tips to DIY your SEO

Part 2 of my 10 minute SEO tips for small businesses series! Before we go further let me be honest – this post takes 10 minutes to read, not 10 minutes to complete. IDK what I was thinking but I promise to update it soon. For now, give it a read, see what you need to do, and tackle each step one by one. You got this!

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Just for fun, Small Business

Surprise! Supporting Small Business Season Requires One Simple Thing: Ditching Amazon - blog title graphic

Support small businesses by ditching Amazon

A friend moved out of Chicago during the pandemic. They come back from time to time and always comment how sad it is to see an empty storefront or a business that is no longer. Which it is but the first things they blame are taxes, crime, and/or the pandemic instead of the decrease in shopping local and the increase in online convenience shopping. I also know for a fact this person loves the convenience of 2 day shipping or not having to “shop around” for what they need. Working with small businesses and this convo made me dig a little deeper into the Amazon of it all and inspired me to always start local.

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Copywriting, SEO, Small Business, Website

what does content marketing do? and does your small business actually need it? blog title graphic

What does content marketing do for your small biz?

You’ve heard it said a million times “content is king” but what does that even mean and is it feasible for your small business? In this post I’m unpacking why content is king, what content marketing actually is, and how your small business can tackle it and make it a valuable asset. It’s a long one!

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Copywriting, Small Business

6 reasons you can’t live without a sustainability copywriter blog graphic

6 reasons you can’t live without a sustainability copywriter

Sustainable copywriting is more than “reduce, reuse, recycle.” In our eco-conscious/ eco-skeptic society, effective communication is key to making an impact. Thats where a sustainable copywriter comes in. Put your sustainable business in the right (green) hands.

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Copywriting, Small Business

Looking for help writing copy? 5 things to expect working with copy by LP blog title graphic

Need help writing copy? 5 things to expect working with me

There are generally two schools of thought when it comes to copy: personal & emotional OR get some words on the page so I can move on. Either way there might come a day when you decide to outsource (or someone decides for you) – and then, where to begin? In this post I cover a few tips for working with a freelancer (small business owner) and specifically what to expect working with me. TTYS

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SEO, Small Business

10 minute SEO tools for small businesses free tools edition graphic

3 tips to help small businesses do the SEO stuff: 10 minutes and free tools

You know you need to do SEO but where do you start? With the (always free) tools that are going to help you (or your SEO professional) see WTF is actually going on and help grow your online presence – whenever you’re ready. If you’re overwhelmed (I get it), take it slow and do one thing a day: Google Analytics, Google Search Console, Google Business Profile

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Copywriting, Small Business

11 freelance copywriting services to stop doing today and outsorce

11 freelance copywriting services to stop doing today and outsource

So like, what does a copywriter even do? Whether you know you need one or you’re still trying to figure out if you need one, I break it down for you here. Note – I don’t offer all of these services but maybe you’ll find out something you didn’t know!