Ready To see & be seen?
Empowering small businesses & amplifying sustainable voices through authentic storytelling & non-icky.
(non-'techp-bro') SEO.
Your SEO strategist & website
copywriter wrapped into one.
YUP, THAT'S ME!
Personality -Driven Copywriting
SEO That Feels Good (And Works)
Read My Too Long Blogs
Learn More About Me!
Choose your adventure!
← head this way!
Ready To see & be seen?
Empowering small business & amplifying sustainable voices through authentic storytelling, words that work, & SEO that stays true to your brands' mission & values.
Your SEO strategist
& website copywriter
wrapped into one
Why yes, that is me on a leash. Look at my grandma's glasses! That fanny pack! An icon.
I believe your personality, story, and commitment to sustainability should JUMP off the page. So let's build up your online presence, find your conscious consumers, and do it through sustainable strategies for small and eco brands.
SEO & copywriting don't have to give you the ick. Over here, things look a little different...
SEO copywriting can be fun and creative.
Your website is filled with words that bleed authenticity & realness.
Values lead the way and a hard sell is nowhere in sight (or on site).
SEO strategies grow with your future goals.
We treat clients like the people they are, not statistics or personas.
SEO is easy to understand and even easier to implement.
There are no gimmick or get-quicks; just smart, ethical strategized SEO
The words and content on your site are authentically you, fun, and sustainable.
Tailored solutions lead the way because no two brands need the exact same thing
Greenwashing is nowhere in sight
Your sustainableish, eco-anxiety-ridden SEO & copywriting partner
Finally, a partner/contractor/freelancer who gets sustainability.
We can talk shit, cry, and be excited while recycling the old, kinda-shady, kinda-icky ways of SEO & salesy marketing in favor of a more authentic, greener future.
(you see how I used 'green' there and it doesn't even make sense? I was testing you!).
You don’t have to sell your soul in order to rank well and reach your ideal audience.
let's chat! It's not too good to be true
We can talk shit, cry, and be excited while recycling the old, kinda-shady, kinda-icky ways of SEO & salesy marketing in favor of a more authentic, greener future.
Your sustainableish, eco-anxiety-ridden SEO & copywriting partner.
(you see how I used 'green' there and it doesn't even make sense? I was testing you!).
You don’t have to sell your soul in order to rank well and reach your ideal audience.
I believe your personality, story, and commitment to sustainability should JUMP off the page. So let's build up your online presence, find your conscious consumers, and do it through sustainable strategies for small and eco brands.
SEO & copywriting don't have to give you the ick. Over here, things look a little different...
SEO copywriting can be fun and creative.
Your website is filled with words that bleed authenticity & realness.
Values lead the way and a hard sell is nowhere in sight (or on site).
SEO strategies grow with your future goals.
We treat clients like the people they are, not statistics or personas.
SEO is easy to understand and even easier to implement.
There are no gimmick or get-quicks; just smart, ethical strategized SEO.
The words and content on your site are authentically you, fun, and sustainable.
Tailored solutions lead the way because no two brands need the exact same thing.
Greenwashing is nowhere in sight.
let's chat! It's not too good to be true
I started Copy by LP because I was (am) a sustainable consumer and I wasn’t getting what I needed from brands: real, authentic, & informative websites. As a small business owner looking for SEO tips, I was totally put off by shady & icky SEO tech bros.
So as the kids say, I pivoted. I decided if the tech-bros could do that (and charge that), then I could do it too (but nicer).
I’m here for the girls (and everyone else) who want to grow your brands without the ick. Without feeling like you’re wading through bullshit.
My goal is to create real, fun, birthday-wishing relationships with great people — like you!
- To treat you, my clients, like people.
- To lead with kindness, empathy, and authenticity.
- To always remember we’re just humans and we’re only here for a blip in the time-space continuum.
- To make SEO accessible, understandable, and exciting.
Groundbreaking, I know…
But first, who am I?
But first, an introduction
Come on in, let's get personal!
I started Copy by LP because I was (am) a sustainable consumer and I wasn’t getting what I needed from brands: real, authentic, & informative websites.
As a small business owner looking for SEO tips, I was totally put off by shady & icky SEO tech bros.
So as the kids say, I pivoted. I decided if the tech-bros could do that (and charge that), then I could do it too (but nicer).
I’m here for the girls (and everyone else) who want to grow your brands without the ick. Without feeling like you’re wading through bullshit.
- To treat you, my clients, like people.
- To lead with kindness, empathy, and authenticity.
- To always remember we’re just humans and we’re only here for a blip in the time-space continuum.
- To make SEO accessible, understandable, and exciting.
Groundbreaking, I know…
but first, who am I?
But first, an introduction
Come on in, let's get personal!
Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
- Finally understand what Google means by “good content”
- Keyword research for blogs and other content
- Keywords that world for your business and current authority
- Content that helps you build meaningful and sustainable traffic
- Organic keyword growth that puts your brand in front of the people looking for it
With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
- Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
- Attract the people who align with your values and mission (and personality)
- Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
- Revel in copy that positions your brand where your audience is searching
- Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *
SEO
Copywriting
Explore Copywriting
Explore SeO
Boost authority | Build brand awareness | Increase traffic
Get found online | Drive meaningful traffic | Hands-free organic (long-term) growth
I help business owners create
sustainable, meaningful ORGANIC traffic
Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
- Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
- Attract the people who align with your values and mission (and personality)
- Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
- Revel in copy that positions your brand where your audience is searching
- Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *
- Finally understand what Google means by “good content”
- Keyword research for blogs and other content
- Keywords that world for your business and current authority
- Content that helps you build meaningful and sustainable traffic
- Organic keyword growth that puts your brand in front of the people looking for it
I help business owners create sustainable, meaningful traffic
Explore copywriting services
Explore SEO services
| Drive meaningful traffic |
| Hands-free long-term growth |
SEO
Copywriting
Build brand awareness | Increase traffic
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
KIND WORDS
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
KIND WORDS
- Lydia C., Lydia Elise Creative
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– Kristi P. Owner Pheels Good Butters
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Lydia C. Lydia Elise Creative
KIND WORDS
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
- I listen to what you need
- I research & recommend
- I give you the facts & information
- Here’s where it gets wild: I ask your opinion
- And we move forward with an organic SEO strategy that works AND doesn’t feel like you just sold your soul to the devil.
Together, we create an organic SEO strategy that works and aligns with your values — no soul-selling required.
Trust me, I get why SEO & marketing can feel like the villain. More often than not, both are used as a tool to manipulate, trick, or sell garbage products under false pretenses.
By avoiding SEO, copywriting & marketing altogether, we’re leaving the field wide open for the greenwashers.
They get to keep peddling their lies, profiting off misinformation, while genuinely mission-driven brands like yours struggle to get noticed. And worse? People lose trust in sustainability itself. That’s where I come in.
Running a sustainable, mission-driven brand is tough stuff
reADY TO Show up for your conscious consumers!
And now you want to come out here with sustainable copywriting & SEO? wHaT dOEs tHat EvEn MeAn?
Sustainable SEO isn’t about trickery.
- It’s about bringing your values to the forefront
- Connecting you with the audience that’s already looking for you
- And making sure your story gets heard.
Let me ask.... when was the last time you “nope-d” out of a page you found on Google search ASAP? Was it because of:
- Bad grammar or unreadable structure?
- A condescending tone?
- Overly technical or irrelevant content?
- Feeling like the brand didn’t get you?
- Your question staying unanswered — or being too hard to find?
- A totally irrelevant website?
Writing about yourself is hard, I get it. Even I’ve thought about hiring a copywriter like, a million times. But here’s the thing: Your website might be the only way your audience connects with you.
- Make it count.
- Make it human.
- Make it yours.
THIS is what your audience connects with. THIS builds trust. THIS is what lasts. THIS is sustainable copywriting & search engine optimization.
- Non-manipulative
- Human-driven
- Personality-rich
- Authentic
- And designed to work for your brand over time.
Because us sustainability nerds just get it.
- The guilt over using a plastic tube of toothpaste.
- The joy of finding the perfect compostable dish brush.
- The crushing “nothing-I-do-matters-so-what’s-the-point” spiral.
- And the way we’ll avoid a plastic water bottle but impulse-buy single-use cat treats from Amazon.
- But most importantly, we get that guilting, coercing, or shaming people for their choices doesn’t work.
Sustainability is a journey, and we’re all at different intersections. With sustainable content and SEO, your brand’s story becomes the compass, helping your audience find you, connect with you, and journey forward — together.
- I listen to what you need
- I research & recommend
- I give you the facts & information
- Here’s where it gets wild: I ask your opinion
- And we move forward with an organic SEO strategy that works AND doesn’t feel like you just sold your soul to the devil.
Together, we create an organic SEO strategy that works and aligns with your values — no soul-selling required.
Trust me, I get why SEO & marketing can feel like the villain.
More often than not, both are used as a tool to manipulate, trick, or sell garbage products under false pretenses.
By avoiding SEO, copywriting & marketing altogether, we’re leaving the field wide open for the greenwashers.
They get to keep peddling their lies, profiting off misinformation, while genuinely mission-driven brands like yours struggle to get noticed.
And worse? People lose trust in sustainability itself. That’s where I come in.
Running a sustainable, mission-driven brand is tough stuff
if you made it all the way, we shoulk talk
And now you want to come out here with sustainable copywriting & SEO? wHaT dOEs tHat EvEn MeAn?
Sustainable SEO isn’t about trickery.
- It’s about bringing your values to the forefront
- Connecting you with the audience that’s already looking for you
- And making sure your story gets heard.
Let me ask.... when was the last time you “nope-d” out of a page you found on Google search ASAP? Was it because of:
- Bad grammar or unreadable structure?
- A condescending tone?
- Overly technical or irrelevant content?
- Feeling like the brand didn’t get you?
- Your question staying unanswered — or being too hard to find?
- A totally irrelevant website?
Writing about yourself is hard, I get it. Even I’ve thought about hiring a copywriter like, a million times.
But here’s the thing: Your website might be the only way your audience connects with you.
- Make it count.
- Make it human.
- Make it authentic.
- Make it yours.
THIS is what your audience connects with.
THIS builds trust.
THIS is what lasts.
THIS is sustainable copywriting & search engine optimization.
- Non-manipulative
- Human-driven
- Personality-rich
- Authentic
- And designed to work for your brand over time.
Because us sustainability nerds just get it.
- The guilt over using a plastic tube of toothpaste.
- The joy of finding the perfect compostable dish brush.
- The crushing “nothing-I-do-matters-so-what’s-the-point” spiral.
- And the way we’ll avoid a plastic water bottle but impulse-buy single-use cat treats from Amazon.
- But most importantly, we get that guilting, coercing, or shaming people for their choices doesn’t work.
Sustainability is a journey, and we’re all at different intersections. With sustainable content and SEO, your brand’s story becomes the compass, helping your audience find you, connect with you, and journey forward — together.
- I flew through The Last Hours trilogy even though it was yet another 17 year old drop dead beautiful heroine.
- Good Night, Irene was a wonderful pick by my bookclub that I probably wouldn't have read on my own.
- And I'm back at it with Bad Mexicans!
If you also love reading, head to the blog for books of 2024!
LET'S READ!
What I’m reading this month!
- I'm currently reading: Nightwatching by Tracy Sierra and OH MY GOD! Read it, push through the initial confusion. I promise it's worth it.
- On deck is The Brothers Hawthorne - Jennifer Lynn Barnes, the 4th installment in The Inheritance Games.
- On deck on deck is The House in the Cerulean Sea - TJ Klune.
If you also love reading, follow along!
Let's Read!
Everything in business is learnable, fixable, and figureoutable.
You don't have to be a workaholic
to be successful. Really.
What I’m reading this month!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me.
Please give me 24-48 hours to check you out and get back to you. Talk to you soon!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me. Please give me 24-48 hours to check you out and get back to you. Talk to you soon!
Slower, better, more personalized organic SEO for small & sustainable businesses
You’re not here to play by the same icky, scammy rules the industry relies on.
But right now, you feel stuck. Because as much as you believe in your mission, at the end of the day, you’re running a business.
You need to sell this dream you’ve built.
- But NOT at the expense of people or the planet.
- NOT with manipulative marketing.
- NOT by tricking anyone into buying something they don’t need.
You believe the right people — the ones who truly benefit from and value your product or service — are out there. I believe that too.
So hi, hello! This is where I come in. I’m here to tell you that it’s 100% possible to market your business consciously and ethically, to share your excitement and vision with the world and make money doing it.
That’s why I created my business: to help mission-driven brands like yours rewrite the rules.
- We can stop the greenwashers in their tracks.
- Create a more transparent internet.
- And connect you with your conscious consumers.
With sustainable SEO and personality-driven, educational copy, we’ll craft a strategy that not only finds your audience but genuinely connects with them.
- No tricks.
- No manipulation.
- Just honest, mission-aligned marketing that works.
Let’s change the game — and make the internet and the planet better, one page at a time.
Slower, better, more personalized organic SEO for small & sustainable businesses
You’re not here to play by the same icky, scammy rules the industry relies on.
But right now, you feel stuck. Because as much as you believe in your mission, at the end of the day, you’re running a business.
You need to sell this dream you’ve built.
- But NOT at the expense of people or the planet.
- NOT with manipulative marketing.
- NOT by tricking anyone into buying something they don’t need.
You believe the right people — the ones who truly benefit from and value your product or service — are out there. I believe that too.
So hi, hello! This is where I come in. I’m here to tell you that it’s 100% possible to market your business consciously and ethically, to share your excitement and vision with the world and make money doing it.
That’s why I created my business: to help mission-driven brands like yours rewrite the rules.
- We can stop the greenwashers in their tracks.
- Create a more transparent internet.
- And connect you with your conscious consumers.
With sustainable SEO and personality-driven, educational copy, we’ll craft a strategy that not only finds your audience but genuinely connects with them.
- No tricks.
- No manipulation.
- Just honest, mission-aligned marketing that works.
Let’s change the game — and make the internet and the planet better, one page at a time.
Samesies! Which is why I’m interviewing small, sustainable business owners all over the country (world?). Where people shop is more important than ever before, so I’m bringing the everyday people doing the work right to you. I hope you’ll find a new favorite business, be a tiny bit inspired, and maybe learn something new!
P.S. If you're a sustainable business owner and want to be on the pod, I’d love to hear from you!
Coming Soon
(not a link yet)
