← head this way!

Ready To see & be seen?

Empowering small businesses & amplifying sustainable brands through authentic storytelling & ethical SEO for long-term growth. Without the ick. 

Organic SEO & Mindful Copywriting For Small AND Sustainable Brands

Why yes, that is me on a leash. Look at my grandma's glasses! That fanny pack! An icon.

SEO Website Copywriting

HOW CAN I HELP YOU?

Organic SEO That Works

Read My Too-Long Blogs

Learn More About Me!

Tell your brands' story & build an audience through copy that's real, relatable, & authentic.

SEO as sustainable as your biz. Drive traffic without compromising your values.

Plz go read them! Copywriting tips, SEO wonders & sustainable goodies are waiting.

Get to know the girl behind the attitude. Find out what drives my passion for sustainability & small biz!

SEO Website Copywriting

HOW CAN I HELP YOU?

Feel Good SEO That Works

Read My Too-Long Blogs

Learn More About Me!

Tell your brands' story & build an audience through copy that's real, relatable, & authentic.

SEO as sustainable as your biz. Drive traffic without compromising your values.

Plz go read them! Copywriting tips, SEO wonders & sustainable goodies are waiting.

Get to know the girl behind the attitude. Find out what drives my passion for sustainability & small biz!

A little closer… Okay, hi, I’m Lauren 😀 Childless cat lady, bookworm, no sabo Latina, and someone who’s in a love/hate relationship with Chicago winters. 

I started Copy by LP because, as a sustainable consumer, I wasn’t seeing the authentic, informative websites I needed. And when I started looking for SEO help, the shady tech bros? LOL NOPE.

So I did what you probably did. I created my own thing — now I’m here to help the brands who want to grow without all the ick. No BS. Just real, fun, and authentic SEO & copywriting that makes sense for your business.

I believe in building meaningful relationships (birthday-wishing vibes, always). Treating clients like people, leading with kindness, and making SEO something you can actually understand and get excited about.



come on in, let's get personal

Let's get better acquainted

Groundbreaking, I know...

A little closer… Okay, hi, I’m Lauren 😀 Childless cat lady, bookworm, no sabo Latina, and in a love/hate relationship with Chicago winters.

I started Copy by LP because, as a sustainable consumer, I wasn’t seeing the authentic, informative websites I needed. And when I started looking for SEO help, the shady tech bros?
LOL NOPE.

So I did what you probably did. I created my own thing — now I’m here to help the brands who want to grow without all the ick. No BS. Just real, fun, and authentic SEO & copywriting that makes sense for your business.

I believe in building meaningful relationships (birthday-wishing vibes, always). Treating clients like people, leading with kindness, and making SEO something you can actually understand and get excited about.

Groundbreaking, I know…

come on in, let's get personal

Let's Get Better acquainted

Seriously! Working with me really will be different this time; here's how I operate.

ready to get found online?

You don't have to sell your soul to get found online

your Conscious-biz's sustainableish, eco-anxiety ridden partner

With me you get a partner that gets sustainability. We'll talk shit, cry & let the eco-doom in for a minute while still being excited for the future. We're recycling the old, shady, icky tech-bro ways of SEO & marketing for a more authentic, greener future.

personalized & ethical Sustainable strategies 

SEO that's as sustainable as your business. I treat clients like people, not stats. I build custom strategies based on you that are not built on volatile trends but built to last for long-term results that continue to grow over time. 

fun & authentic

This is your life! It can and it should be fun. Your website will be filled with words that bleed authenticity. Let people see who you really are, give them something to connect with. No hard sell, just realness and values at the forefront.

tailored to you

The reason we hate tech-bro marketing is because it doesn't listen to you. And it's icky with absolutely no regard for anything other than profit. Get outta here with that. I'm creating SEO strategies that are based on your goals and copy that's unique to you. No gimmicks, not get-quicks, just smart ethical SEO & content that builds over time. 

I'm so very serious. Working with me really will be different this time; here's how I operate.

ready to get found online?

You don't have to sell your soul to get found online

your sustainable-ish, eco-anxiety ridden partner

  • With me you get a partner that gets sustainability.
  • We'll talk shit, cry & let the eco-doom in for a minute while still being excited for the future.
  • We're recycling the old, shady, icky tech-bro ways of SEO & marketing for a more authentic, greener future.

fun & authentic

  • BTW This is your life! 
  • It can and it should be fun.
  • Your website will be filled with words that bleed authenticity. 
  • Let people see who you really are, give them something to connect with. 
  • No hard sell, just realness and values at the forefront.

tailored to you

  • Tech-bro marketing  is icky, it doesn't listen to you.
  • I'm creating SEO strategies that are based on your goals and copy that's unique to you.
  • No gimmicks, not get-quicks, just smart ethical SEO & content that builds over time. 
  • SEO that's as sustainable as your business. 
  • I treat clients like people, not stats. 
  • You get a custom strategy based on you that's not built on volatile trends but built to last for long-term results that continue to grow over time. 

personalized & ethical Sustainable strategies 

If “learn SEO” has been on your to-do list for an eternity — you’re in the right place. 

Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
  • Finally understand what Google means by “good content”
  • Keyword research for blogs and other content
  • Keywords that world for your business and current authority
  • Content that helps you build meaningful and sustainable traffic
  • Organic keyword growth that puts your brand in front of the people looking for it 




It’s not just about putting words online for people to read. It’s about how those words make people feel: seen, understood, valued, respected.

With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
  • Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
  • Attract the people who align with your values and mission (and personality)
  • Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
  • Revel in copy that positions your brand where your audience is searching 
  • Work with a copywriter (me) who actually understands sustainability





Organic SEO for Small Businesses

Always Sustainable Website Copywriting 

Explore Copywriting 

Explore SeO

Boost authority | Build brand awareness | Increase traffic

Get found online | Drive meaningful traffic | Hands-free organic (long-term) growth

sustainable & meaningful ORGANIC traffic 

How I help grow...

If “learn SEO” has been on your to-do list for an eternity — you’re in the right place. 

Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).




It’s not just about putting words online for people to read. It’s about how those words make people feel: seen, understood, valued, respected.

With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.





  • Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
  • Attract the people who align with your values and mission (and personality)
  • Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
  • Revel in copy that positions your brand where your audience is searching 
  • Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *





  • Finally understand what Google means by “good content”
  • Keyword research for blogs and other content
  • Keywords that world for your business and current authority
  • Content that helps you build meaningful and sustainable traffic
  • Organic keyword growth that puts your brand in front of the people looking for it 




sustainable & meaningful traffic

Explore copywriting services

Explore SEO services

| Get found online |
| Drive meaningful traffic |
| Hands-free long-term growth |




Organic SEO Services for Small Businesses

Always Sustainable Website Copy  

Boost authority |
Build brand awareness | Increase traffic

Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT. 

– Paulina, Founder, ( r e ) ˣ

Kind words

We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.

– Sarah, CEO & Co-Founder ZeroWasteStore

KIND WORDS

Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her! 

– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore

KIND WORDS

 This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again. 

– Kristi P. Owner Pheels Good Butters

KIND WORDS

I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!

– Dan B. SEO Specialist & Copywriter

KIND WORDS

Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.

KIND WORDS

– Paulina, Founder, ( r e ) ˣ

Kind Words

Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT. 

– Sarah, CEO & Co-Founder ZeroWasteStore

KIND WORDS

We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.

– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore

KIND WORDS

Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her! 

– Kristi P. Owner Pheels Good Butters

KIND WORDS

This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.

KIND WORDS

I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!

– Lydia C. Lydia Elise Creative

KIND WORDS

Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.

The thing is...

reADY TO Show up mindfully?

I help you get found online in a way that feels right.

it doesn't make you feel like shit

  • Sustainable & mindful marketing uplift. 
  • It doesn't feel icky
  • It's not a vibe or creativity killer
  • It doesn't intentionally make people feel dumb

honest & thoughtful communication

  • Speak to your audience thoughtfully.
  • Communicate in alignment with your values & passion.
  • Honest communication that resonates.

No greenwashing or gimmicks

  • Long-term growth over quick wins.
  • SEO strategies that evolve with your brand.
  • Don't undermine your sustainability. Talk about the good things you do WITHOUT greenwashing yet in a way that feels right. 

relatable & friendly for people & planet

  • SEO without the intimidation factor because it's really not that deep.
  • SEO specifically done for small businesses.
  • Avoiding one-size-fits-all-solutions yet without all the (unnecessary) bells and whistles.

making seo work for you

  • Authentic SEO without the tech-bro jargon or pressure.
  • Attract the right people who get you.
  • No forcing keywords on you or ignoring your value. Just strategies that work for you while feeling like you.

Mindful copy
& SEO that's better for you AND the planet.

SEO done right.
Done for you.
Done with a conscience.

The thing is...

reADY TO Show up mindfully?

I help you get found online in a way that feels right. Mindful copy
& SEO that's better for you AND the planet.

it doesn't make you feel like shit

  • Sustainable & mindful marketing uplift. 
  • It doesn't feel icky
  • It's not a vibe or creativity killer
  • It doesn't intentionally make people feel dumb

honest & thoughtful communication

  • Speak to your audience thoughtfully.
  • Communicate in alignment with your values & passion.
  • Honest communication that resonates.

No greenwashing or gimmicks

  • Long-term growth over quick wins.
  • SEO strategies that evolve with your brand.
  • Don't undermine your sustainability. Talk about the good things you do WITHOUT greenwashing yet in a way that feels right. 

relatable & friendly for people & planet

  • SEO without the intimidation factor because it's really not that deep.
  • SEO specifically done for small businesses.
  • Avoiding one-size-fits-all-solutions yet without all the (unnecessary) bells and whistles.

making seo work for you

  • Authentic SEO without the tech-bro jargon or pressure.
  • Attract the right people who get you.
  • No forcing keywords on you or ignoring your value. Just strategies that work for you while feeling like you.

Fun facts about me!

I work in silence 👀 - no podcasts, no TV, no music.

I don’t read self-help books written by men. 🤷🏻‍♀️

I have a tattoo of ONE of my cats’ faces.

I call myself a 'no sabo' kid but really it's my MOM. I'm 2nd gen but still learning spanish.

Oh, & I love to read!

What's on my shelf: 

read my 2024 book blog

Fun facts about me!

I work in silence 👀 - no podcasts, no TV, no music.

I call myself a 'no sabo' kid but really it's my MOM. I'm 2nd gen but still learning spanish.

Oh, & I love to read!

What's on my shelf? 

read my 2024 book blog

I don’t read self-help books written by men. 🤷🏻‍♀️

I have a tattoo of ONE of my cats’ faces.

Get in touch

SUBMIT

Done! There's no going back now!

Your inquiry is bleep-blooping it's way through internet magic over to me.

Please give me 24-48 hours to check you out and get back to you. Talk to you soon! 

SEND

Get in touch! 

Done! There's no going back now!

Your inquiry is bleep-blooping it's way through internet magic over to me. Please give me 24-48 hours to check you out and get back to you. Talk to you soon! 

BTW I'm starting a podcast! 

(coming soon)

CHAOTICALLY SUSTAINABLE

BTW 

CHAOTICALLY SUSTAINABLE
(pod coming soon)