Ready To see & be seen?
Empowering small businesses & amplifying sustainable voices through authentic storytelling, words that work, & SEO that stays true to your brands' mission & values.
Your SEO strategist & website
copywriter wrapped into one.
← head this way!
Ready To see & be seen?
Empowering small business & amplifying sustainable voices through authentic storytelling, words that work, & SEO that stays true to your brands' mission & values.
Your SEO strategist
& website copywriter
wrapped into one
Finally, a partner/contractor/freelancer who gets sustainability.
I work with sustainable and small businesses because I care about sustainability. I care about the planet we’re creating for future generations. Let’s recycle the old, kinda shady, kinda icky ways of SEO & sales-y copywriting in favor of a new sustainable future.
A future where…
SEO copywriting can be fun and creative.
Your website is filled with words that bleed authenticity & realness.
Values lead the way and a hard sell is nowhere in sight (or on site).
SEO strategies grow with your future goals.
We treat clients like the people they are, not statistics or personas.
SEO is easy to understand and even easier to implement.
There are no gimmick or get-quicks; just smart, ethical strategized SEO
The words and content on your site are authentically you, fun, and sustainable.
Tailored solutions lead the way because no two brands need the exact same thing
Greenwashing is nowhere in sight
I speak sustainability and believe your personality and story should jump off the page. Let’s build your online presence and find your conscious consumers via sustainable strategies for sustainable (and small!) businesses.
Because you don’t have to give up your values and ethics in order to rank well and reach your ideal audience.
Your kind-of-sustainable, eco-anxiety-ridden SEO & copywriting partner
I work with sustainable and small businesses because I care about sustainability. I care about the planet we’re creating for future generations.
Let’s recycle the old, kinda shady, kinda icky ways of SEO & sales-y copywriting in favor of a new sustainable future. A future where…
SEO copywriting can be fun & creative.
Your website is filled with words that bleed authenticity & realness.
Values lead the way.
A hard sell is nowhere on site.
SEO strategies grow with your future goals.
We treat clients like the people they are, not statistics or personas.
SEO is easy to understand and even easier to implement.
No gimmicks or get-quicks; just smart, ethical strategized SEO.
The words and content on your site are authentically you, fun, and sustainable.
Tailored solutions lead the way because no two brands need the exact same thing
Greenwashing is nowhere in sight
I speak sustainability and believe your personality and story should jump off the page.
Let’s build your online presence and find your conscious consumers via sustainable strategies for sustainable (and small!) businesses.
Because you don’t have to give up your values and ethics in order to rank well and reach your ideal audience.
Your kind-of-sustainable, eco-anxiety-ridden SEO & copywriting partner.
I started Copy by LP because I was (am) a sustainable consumer and I wasn’t getting what I needed from brands: real, authentic, & informative websites. As a small business owner looking for SEO tips, I was totally put off by shady & icky SEO tech bros.
So as the kids say, I pivoted. I decided if the tech-bros could do that (and charge that), then I could do it too (but nicer).
I’m here for the girls (and everyone else) who want to grow your brands without the ick. Without feeling like you’re wading through bullshit.
My goal is to create real, fun, birthday-wishing relationships with great people — like you!
- To treat you, my clients, like people.
- To lead with kindness, empathy, and authenticity.
- To always remember we’re just humans and we’re only here for a blip in the time-space continuum.
- To make SEO accessible, understandable, and exciting.
Groundbreaking, I know…
But first, who am I?
But first, an introduction
Come on in, let's get personal!
I started Copy by LP because I was (am) a sustainable consumer and I wasn’t getting what I needed from brands: real, authentic, & informative websites.
As a small business owner looking for SEO tips, I was totally put off by shady & icky SEO tech bros.
So as the kids say, I pivoted. I decided if the tech-bros could do that (and charge that), then I could do it too (but nicer).
I’m here for the girls (and everyone else) who want to grow your brands without the ick. Without feeling like you’re wading through bullshit.
- To treat you, my clients, like people.
- To lead with kindness, empathy, and authenticity.
- To always remember we’re just humans and we’re only here for a blip in the time-space continuum.
- To make SEO accessible, understandable, and exciting.
Groundbreaking, I know…
but first, who am I?
But first, an introduction
Come on in, let's get personal!
Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
- Finally understand what Google means by “good content”
- Keyword research for blogs and other content
- Keywords that world for your business and current authority
- Content that helps you build meaningful and sustainable traffic
- Organic keyword growth that puts your brand in front of the people looking for it
With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
- Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
- Attract the people who align with your values and mission (and personality)
- Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
- Revel in copy that positions your brand where your audience is searching
- Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *
SEO
Copywriting
Explore Copywriting
Explore SeO
Boost authority | Build brand awareness | Increase traffic
Get found online | Drive meaningful traffic | Hands-free organic (long-term) growth
I help business owners create
sustainable, meaningful traffic
Do you feel like you’re falling behind with a never ending task list of SEO buzzwords to research? Welcome to this safe space where I connect you with the right type of SEO for your needs (and budget).
With Brand Authority now affecting your search performance, the words you’re using, and who’s writing them, are mission-critical.
- Wrap your unique, wonderful, inspiring, and creative personality into your brand voice
- Attract the people who align with your values and mission (and personality)
- Reap the benefits of emotionally engaging copy that drives actions and sustainable relationships
- Revel in copy that positions your brand where your audience is searching
- Work with a copywriter (me) who understands the sustainability industry and all its nuances * cough * greenwashing * cough *
- Finally understand what Google means by “good content”
- Keyword research for blogs and other content
- Keywords that world for your business and current authority
- Content that helps you build meaningful and sustainable traffic
- Organic keyword growth that puts your brand in front of the people looking for it
I help business owners create sustainable, meaningful traffic
Explore copywriting services
Explore SEO services
| Drive meaningful traffic |
| Hands-free long-term growth |
SEO
Copywriting
Build brand awareness | Increase traffic
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
KIND WORDS
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
KIND WORDS
- Lydia C., Lydia Elise Creative
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– Kristi P. Owner Pheels Good Butters
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Lydia C. Lydia Elise Creative
KIND WORDS
Lauren's proficiency as a professional copywriter & SEO specialist is evident in the meticulous attention that she pays to her projects. She genuinely takes the time to understand your brand and target audience. As a result, her work is characterized by quality copy that is both sincere & accurate, attracting not only more traffic but also more of the RIGHT traffic. Her ability to distill and craft authentic copy that resonates with others is truly remarkable! Lauren is a reliable and timely professional to collaborate with, and I wholeheartedly recommend her services.
- Bad grammar and poor spelling
- Terrible punctuation and paragraph structure
- A condescending tone
- Too technical/high-level content
- Feeling like the writer/brand doesn’t GET you
- Your question remained unanswered (or too hard to find)
- Your question didn’t get answered?
- All of the above?
Writing about yourself is hard, I know. Ask me how many times I've rewritten this website. Or considered hiring a copywriter. Actually nevermind, don't ask me.
But SEO & copywriting work hand in hand.
- We need SEO to help your ideal audience find you
- We need copywriting to create content that connects, educates, and guides
Your website is sometimes the only way your audience can connect with you and get to know you. As a small and/or sustainable brand authenticity is one of your selling features.
A website that feels human, resonates with your audience, and reflects your mission will work harder and better over time than a hard manipulative sell.
That’s sustainable copywriting.
- It’s non-manipulative
- Human-driven
- Personality-rich
- Authentic
- And works for your brand over time
Lauren, what is sustainable copywriting & SEO?
Show up for your conscious consumers!
Sustainable copywriting first...
For sustainable brands, sustainability copywriting…
- Understands the struggle of feeling guilty over using a tube of toothpaste
- Understands the excitement of finding a totally compostable dish brush that works
- Understands the all-encompassing feeling of nothing-I-do-matters-so-what’s-the-point
- Understands the way that we will go out of our way to not buy a plastic water bottle but buy a polyester couch off of amazon.
- But most importantly, we understand that we don’t guilt, coerce or shame people for however they live their lives.
Sustainability is a journey, we’re all at different intersections but with sustainable content, your brand’s story will guide people to find you, connect, and journey on together.
- Bad grammar and poor spelling
- Terrible punctuation and paragraph structure
- A condescending tone
- Too technical/high-level content
- Feeling like the writer/brand doesn’t GET you
- Your question remained unanswered (or too hard to find)
- Your question didn’t get answered?
- All of the above?
Writing about yourself is hard, I know. Ask me how many times I've rewritten this website. Or considered hiring a copywriter. Actually nevermind, don't ask me.
But SEO & copywriting work hand in hand.
- We need SEO to help your ideal audience find you
- We need copywriting to create content that connects, educates, and guides
Your website is sometimes the only way your audience can connect with you and get to know you. As a small and/or sustainable brand authenticity is one of your selling features.
A website that feels human, resonates with your audience, and reflects your mission will work harder and better over time than a hard manipulative sell.
That’s sustainable copywriting.
It’s non-manipulative
Human-driven
Personality-rich
Authentic
And works for your brand over time.
For sustainable brands, sustainability copywriting…
- Understands the struggle of feeling guilty over using a tube of toothpaste
- Understands the excitement of finding a totally compostable dish brush that works
- Understands the all-encompassing feeling of nothing-I-do-matters-so-what’s-the-point
- Understands the way that we will go out of our way to not buy a plastic water bottle but buy a polyester couch off of amazon.
- But most importantly, we understand that we don’t guilt, coerce or shame people for however they live their lives.
Sustainability is a journey, we’re all at different intersections but with sustainable content, your brand’s story will guide people to find you, connect, and journey on together.
Running a sustainable, mission-driven brand is tough stuff
- I flew through The Last Hours trilogy even though it was yet another 17 year old drop dead beautiful heroine.
- Good Night, Irene was a wonderful pick by my bookclub that I probably wouldn't have read on my own.
- And I'm back at it with Bad Mexicans!
If you also love reading, head to the blog for books of 2024!
LET'S READ
What I’m reading this month!
- I'm currently reading: Nightwatching by Tracy Sierra and OH MY GOD! Read it, push through the initial confusion. I promise it's worth it.
- On deck is The Brothers Hawthorne - Jennifer Lynn Barnes, the 4th installment in The Inheritance Games.
- On deck on deck is The House in the Cerulean Sea - TJ Klune.
If you also love reading, follow along!
Let's Read!
Everything in business is learnable, fixable, and figureoutable.
You don't have to be a workaholic
to be successful. Really.
What I’m reading this month!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me.
Please give me 24-48 hours to check you out and get back to you. Talk to you soon!
Done! There's no going back now!
Your inquiry is bleep-blooping it's way through internet magic over to me. Please give me 24-48 hours to check you out and get back to you. Talk to you soon!
But why? You like to write and DIYing your SEO doesn't sound too bad
We have Woolly Mammoth DNA, should we bring them back? Probably not - they're going to overheat. (get it?)
Navigating the tools to run your business with is a little like looking inside a reference library that’s underwater. In Greek.
I'm the expert so you don’t have to be - but that doesn't mean you're going to lose control. I need your industry expertise and I want your website to sound and feel like you.
You don’t have to HAVE it all and you definitely don’t have to DO it all - that’s so two thousand and late.
Let me be your expert
Let me stay up to date with the ever changing SEO
Let me create messages that resonate and inspire your audience
Let me set you up for long-term success.
Let’s create a positive impact together and inspire with every (key)word. 💛
But why? You like to write and DIYing your SEO doesn't sound too bad
We have Woolly Mammoth DNA, should we bring them back? Probably not - they're going to overheat. (get it?)
Navigating the tools to run your business with is a little like looking inside a reference library that’s underwater. In Greek.
I'm the expert so you don’t have to be - but that doesn't mean you're going to lose control. I need your industry expertise and I want your website to sound and feel like you.
You don’t have to HAVE it all and you definitely don’t have to DO it all - that’s so two thousand and late.
Let me be your expert
Let me stay up to date with the ever changing SEO
Let me create messages that resonate and inspire your audience
Let me set you up for long-term success.
Let’s create a positive impact together and inspire with every (key)word. 💛
COMING SOON
(not a link yet)
Which is why I’m interviewing small, sustainable business owners all over the country (world?). Where people shop is more important than ever before, so I’m bringing the everyday people doing the work right to you. I hope you’ll find a new favorite business, be a tiny bit inspired, and maybe learn something new!
P.S. If you're a sustainable business owner and want to be on the pod, I’d love to hear from you!
BTW I'm starting a podcast!
(coming soon)
CHAOTICALLY SUSTAINABLE
Samesies! Which is why I’m interviewing small, sustainable business owners all over the country (world?). Where people shop is more important than ever before, so I’m bringing the everyday people doing the work right to you. I hope you’ll find a new favorite business, be a tiny bit inspired, and maybe learn something new!
P.S. If you're a sustainable business owner and want to be on the pod, I’d love to hear from you!
Coming Soon
(not a link yet)
